In July 2024, Google quietly killed its own plan to deprecate third-party cookies in Chrome. A lot of Bangladeshi marketers exhaled and went back to running pixel-based retargeting like nothing...
1. The Memo Nobody Sends Is the Brand Nobody Keeps Here’s something I’ve watched happen in Dhaka more times than I care to count. A company runs a beautifully produced...
When Your Best Customer Has Already Made Up Their Mind Here’s a number that should make every founder and CMO uncomfortable: acquiring a new customer costs five to seven times...
Most companies don’t have a marketing problem. They have a leadership problem. I’ve seen it play out in boardrooms across Dhaka, in strategy decks from Gulshan to Motijheel, and in...
Most Bangladeshi businesses are pricing themselves into irrelevance while believing they’re staying competitive. A 2024 LightCastle Partners survey found that over 71% of local SMEs set prices using competitor benchmarking...
I watched a group of 15-year-olds at a Gulshan pop-up last week. One of them spotted a brand display and pulled out her phone. She didn’t Google it. She didn’t...
A Slack group with zero engagement isn’t a community. It’s a ghost town. I’ve sat in enough strategy rooms across Dhaka to know how this plays out. Someone pitches building...
When You Can’t Believe Your Eyes, You’d Better Believe the Brand Here’s a number that should stop any marketing leader cold: over 500,000 deepfake video and voice clips were shared...
It costs 7x more to acquire a new customer than to keep an existing one. You’ve probably heard this stat. Nodded at it in a strategy meeting. And then walked...
The Number Your CTO Doesn’t Want to See Here’s a number that should make every CXO uncomfortable: 72% of customer service chatbot interactions require human escalation before a query is...
