Stop Rewarding Behavior. Start Rewarding Identity. Gamification strategies have been around long enough that we should be getting them right by now. And yet, a 2024 Gartner study found that 80% of gamified applications...
The Vanity Metric Nobody Talks About Here is a question I ask every founder who walks into a strategy session: what does your Google Search Console show for your top organic keyword? Nine times...
A Gen Z buyer sees a pair of shoes she likes on someone’s Instagram story. She does not type anything. She opens Google Lens, points it at the screen, and within two seconds she...
If you walk down the aisles of a supermarket in Gulshan or Banani, you’ll see a sea of green. Every second bottle of dish soap or packet of organic tea is covered in leaves,...
Let’s be honest about the state of the Dhaka property market. For years, the playbook hasn’t changed. You hire a firm to make a few shiny 3D renders, print five hundred gold-embossed brochures, and...
Let’s be honest about the state of the Dhaka job market. You’ve seen the posts on LinkedIn: another “Top 10 Employer” award, a photo of a brightly colored office slide, and a group of...
Look around you the next time you’re stuck at the Mohakhali flyover or crawling through Kawran Bazar. The windows are rolled up, the AC is humming, and almost every passenger in every car or...
Customer Service as the New Marketing: The Chatbot vs. The “Bhaiya” We are automating everything in Bangladesh right now. From banking apps to grocery delivery, we are obsessed with “scaling.” But here’s the thing....
I remember the smell of Bailey Road in the late 90s. It wasn’t just about the theater or the fuchka: it was the pace. Life felt manageable. We had a handful of TV channels,...
Look around the boardrooms in Gulshan or Banani and you’ll see the same anxiety. We’ve all been chasing the same ghost. We thought that by using AI to produce a thousand blog posts or...
We have all been in that boardroom meeting. The agency shows a deck featuring the same five Dhaka-based celebrities, who seem to represent every brand from tea bags to telcos. The “reach” numbers look...
