Virtual Influencers: The Hidden Cost of an Ambassador Who Doesn’t Exist Virtual influencers are computer-generated personas that post like people and sign brand deals. They give brands control, but the...
Bangladesh motorcycle industry is moving beyond a market defined almost entirely by affordable commuting. The traditional commuter segment remains the commercial foundation, but customer expectations are diversifying. Performance, styling, technology,...
47 people are watching. Someone just asked if it comes in red. The seller answers in nine seconds, tilts the phone toward the window so the colour shows properly, and...
Check your phone’s SMS inbox right now. Odds are good you’ll find a message that opens with your first name and then pitches something you’ve never looked at. That’s the...
Generative AI for content creation has solved the wrong problem in most Dhaka marketing teams. We asked it to remove the speed bottleneck, and it did. What it removed along...
Every boardroom in Dhaka has the same slide this year: a steep curve and two words, “AI strategy”. Here’s what the slide leaves out. McKinsey’s 2025 global survey found that...
Only 20 percent of respondents in McKinsey’s global decision-making survey say their organizations excel at it. That should bother anyone who runs a team in Dhaka. Why? Because Bangladesh scores...
Gallup put global manager engagement at 22% in 2025, down from 27% a year earlier. That’s the largest one-year drop it reports for managers, and South Asia fell eight points,...
The Catalyst: From Dried Fields to Distant Dreams In the early 1970s, the village of Dhundoraji in Gujarat’s Jamnagar district was a landscape of dust and grit. Home to fewer...
Your marketing team is probably running twelve to fifteen tools right now. If you asked the head of marketing to name them all without checking the finance sheet, I’d bet...
Call three banks in Dhaka back to back and put them on speaker. The first plays a tinny orchestral loop that could be selling insurance in Ohio. The second gives...
