Here’s what surprised me the most after a decade in marketing strategy: the campaigns that converted best were rarely the ones with the most thorough feature lists or the sharpest pricing slides. They were...
A Viral Short is a Sugar High. A 20-Minute Deep Dive is an Investment. A founder I know spent three months making 90-second Reels. They got views, lots of them. They got no clients....
Opening: The Quiet Luxury of Specificity Here’s a number that should make every marketing director in Dhaka uncomfortable: according to Nielsen’s Global Trust in Advertising report (2023), 71% of consumers say they tune out...
The Download Button Nobody Clicks Anymore If you’re still hiding your best insights behind a form wall, you’re not generating leads. You’re generating friction. Gated content failure has quietly become one of the most...
AI Is Not Your Creative Director. Stop Treating It Like One. Last quarter, a well-funded Dhaka-based FMCG brand ran a full digital campaign generated almost entirely by AI: copy, captions, email sequences, the works....
The Post That Outperforms Your Entire Ad Budget Your Head of Engineering publishes a 400-word post on LinkedIn about a technical decision your team wrestled with last quarter. No paid promotion. No agency. By...
Social media is a rented house. You furnish it, you pay for it, you build community in it, and then the landlord changes the lease without notice. In 2024, Facebook organic reach settled at...
The Silence That Is Costing You I often hear founders say they’re ‘too busy to post.’ But here’s the thing: your silence is costing you trust. According to the Edelman Trust Barometer 2025, 63%...
The Subscription Doesn’t Make the Strategy Let’s be honest for a second. Your team isn’t using AI – they’re playing with it. The AI strategy gap between what organizations claim to be doing and...
It’s Friday Night. A Screenshot Is Going Viral. What Do You Do? If your answer is ‘let’s call a meeting Monday,’ you’re already dead. Not metaphorically. Reputationally, commercially, and in some cases, legally. Crisis...
The Tong Is Gone. Where Did We Go? There was a time when the neighbourhood tong, that battered plastic chair beside a steaming kettle, was the social infrastructure of Bangladesh. It was where rice...
