Check your phone’s SMS inbox right now. Odds are good you’ll find a message that opens with your first name and then pitches something you’ve never looked at. That’s the state of AI personalization...
Generative AI for content creation has solved the wrong problem in most Dhaka marketing teams. We asked it to remove the speed bottleneck, and it did. What it removed along with it was the...
Every boardroom in Dhaka has the same slide this year: a steep curve and two words, “AI strategy”. Here’s what the slide leaves out. McKinsey’s 2025 global survey found that only 39% of organisations...
Only 20 percent of respondents in McKinsey’s global decision-making survey say their organizations excel at it. That should bother anyone who runs a team in Dhaka. Why? Because Bangladesh scores 80 on Hofstede’s power...
Gallup put global manager engagement at 22% in 2025, down from 27% a year earlier. That’s the largest one-year drop it reports for managers, and South Asia fell eight points, the steepest of any...
The Catalyst: From Dried Fields to Distant Dreams In the early 1970s, the village of Dhundoraji in Gujarat’s Jamnagar district was a landscape of dust and grit. Home to fewer than 2,000 people, the...
Your marketing team is probably running twelve to fifteen tools right now. If you asked the head of marketing to name them all without checking the finance sheet, I’d bet money they stop at...
Call three banks in Dhaka back to back and put them on speaker. The first plays a tinny orchestral loop that could be selling insurance in Ohio. The second gives you a distorted MIDI...
Count your meetings this week. Now count how many ended with an actual decision, a name attached to it, and a deadline. Uncomfortable, right? Most Dhaka offices run on a meeting culture in Bangladesh...
A rider in Uttara types “best motorbike showroom in Dhaka” into ChatGPT instead of Google. In four seconds he gets a confident, conversational answer naming two or three showrooms, a rough price comparison, and...
A Dhaka based skincare brand walked into an agency review last year with a Facebook page carrying 50,000 followers and a monthly ad spend of nearly four lakh taka. Total sales attributed to that...
