Most Bangladeshi businesses are pricing themselves into irrelevance while believing they’re staying competitive. A 2024 LightCastle Partners survey found that over 71% of local SMEs set prices using competitor benchmarking or cost-plus formulas. Fewer...
I watched a group of 15-year-olds at a Gulshan pop-up last week. One of them spotted a brand display and pulled out her phone. She didn’t Google it. She didn’t click an ad. She...
A Slack group with zero engagement isn’t a community. It’s a ghost town. I’ve sat in enough strategy rooms across Dhaka to know how this plays out. Someone pitches building a “community.” The team...
When You Can’t Believe Your Eyes, You’d Better Believe the Brand Here’s a number that should stop any marketing leader cold: over 500,000 deepfake video and voice clips were shared across digital platforms in...
It costs 7x more to acquire a new customer than to keep an existing one. You’ve probably heard this stat. Nodded at it in a strategy meeting. And then walked right back to allocating...
The Number Your CTO Doesn’t Want to See Here’s a number that should make every CXO uncomfortable: 72% of customer service chatbot interactions require human escalation before a query is actually resolved (Salesforce, State...
Here’s what surprised me the most after a decade in marketing strategy: the campaigns that converted best were rarely the ones with the most thorough feature lists or the sharpest pricing slides. They were...
A Viral Short is a Sugar High. A 20-Minute Deep Dive is an Investment. A founder I know spent three months making 90-second Reels. They got views, lots of them. They got no clients....
Opening: The Quiet Luxury of Specificity Here’s a number that should make every marketing director in Dhaka uncomfortable: according to Nielsen’s Global Trust in Advertising report (2023), 71% of consumers say they tune out...
The Download Button Nobody Clicks Anymore If you’re still hiding your best insights behind a form wall, you’re not generating leads. You’re generating friction. Gated content failure has quietly become one of the most...
AI Is Not Your Creative Director. Stop Treating It Like One. Last quarter, a well-funded Dhaka-based FMCG brand ran a full digital campaign generated almost entirely by AI: copy, captions, email sequences, the works....
