Somewhere in Gulshan right now, a brand manager is approving the final cut of a cinematic TVC. Colour grading took two weeks. The drone shots alone cost more than most F-commerce sellers make in...
Picture a customer in Mirpur scrolling through a sofa listing at midnight, zooming into a flat product photo that tells her nothing about scale, fabric texture, or whether it’ll actually fit her cramped living...
In July 2024, Google quietly killed its own plan to deprecate third-party cookies in Chrome. A lot of Bangladeshi marketers exhaled and went back to running pixel-based retargeting like nothing had happened. That relief...
1. The Memo Nobody Sends Is the Brand Nobody Keeps Here’s something I’ve watched happen in Dhaka more times than I care to count. A company runs a beautifully produced TV commercial during Eid....
When Your Best Customer Has Already Made Up Their Mind Here’s a number that should make every founder and CMO uncomfortable: acquiring a new customer costs five to seven times more than retaining an...
Most companies don’t have a marketing problem. They have a leadership problem. I’ve seen it play out in boardrooms across Dhaka, in strategy decks from Gulshan to Motijheel, and in conversations with mid-market founders...
Most Bangladeshi businesses are pricing themselves into irrelevance while believing they’re staying competitive. A 2024 LightCastle Partners survey found that over 71% of local SMEs set prices using competitor benchmarking or cost-plus formulas. Fewer...
I watched a group of 15-year-olds at a Gulshan pop-up last week. One of them spotted a brand display and pulled out her phone. She didn’t Google it. She didn’t click an ad. She...
A Slack group with zero engagement isn’t a community. It’s a ghost town. I’ve sat in enough strategy rooms across Dhaka to know how this plays out. Someone pitches building a “community.” The team...
When You Can’t Believe Your Eyes, You’d Better Believe the Brand Here’s a number that should stop any marketing leader cold: over 500,000 deepfake video and voice clips were shared across digital platforms in...
It costs 7x more to acquire a new customer than to keep an existing one. You’ve probably heard this stat. Nodded at it in a strategy meeting. And then walked right back to allocating...
