It’s Friday Night. A Screenshot Is Going Viral. What Do You Do? If your answer is ‘let’s call a meeting Monday,’ you’re already dead. Not metaphorically. Reputationally, commercially, and in some cases, legally. Crisis...
The Tong Is Gone. Where Did We Go? There was a time when the neighbourhood tong, that battered plastic chair beside a steaming kettle, was the social infrastructure of Bangladesh. It was where rice...
Why Apple-Style Aesthetics Often Disappear in the Visual Chaos of Dhaka? Walk Through New Market. Then Talk to Me About Whitespace. It’s a Tuesday afternoon on Mirpur Road. Rickshaws, CNGs, buses, and pedestrians compete...
The Uncomfortable Math Behind Brand Trust Here’s a stat that should make every marketing manager in Dhaka put down their coffee: 92% of consumers trust peer recommendations over any form of advertising. Not 52%....
The Message You Deleted Without Reading You know the feeling. Your phone buzzes. You glance at the screen. It says: “Congratulations! Enjoy 20% off ALL products. Valid today only. T&C apply.” You don’t know...
Your Clients Know It’s Eid. Do They Know Your Value? Every week, thousands of Bangladeshi B2B companies post ‘Happy Eid Mubarak’, ‘Wishing you a joyful Pahela Baishakh’, and ‘Season’s Greetings from our team’ on...
I watched my 11-year-old nephew use an iPad last weekend. He opened YouTube, and before I could even register what ad was playing, he hit skip. Three seconds. Every time. No hesitation, no curiosity,...
The other day, I ordered a premium leather briefcase from a well-known boutique in Banani. I’d been following them for months. Their Instagram was flawless. Their “brand story” was about craftsmanship and heritage. But...
Stop Rewarding Behavior. Start Rewarding Identity. Gamification strategies have been around long enough that we should be getting them right by now. And yet, a 2024 Gartner study found that 80% of gamified applications...
The Vanity Metric Nobody Talks About Here is a question I ask every founder who walks into a strategy session: what does your Google Search Console show for your top organic keyword? Nine times...
A Gen Z buyer sees a pair of shoes she likes on someone’s Instagram story. She does not type anything. She opens Google Lens, points it at the screen, and within two seconds she...
