You’ve built a beautiful brand book. Has your dealer in Bogura ever seen it? Probably not: he’s improvising your pitch from memory, badly. Here’s the number that should worry you more than any campaign...
Your agency’s monthly report just landed. Reach: 2.3 million. Engagement rate: 4.8 percent. Impressions: up 40 percent quarter on quarter. Everyone in the room nods. Nobody asks the only question that matters: did any...
Bangladesh’s digital ad market crossed US$3.45 billion in 2025 and is set to hit US$3.80 billion this year, growing nearly 12% annually through 2029. Almost every taka of that growth is chasing the same...
Somewhere in Gulshan right now, a brand manager is approving the final cut of a cinematic TVC. Colour grading took two weeks. The drone shots alone cost more than most F-commerce sellers make in...
Picture a customer in Mirpur scrolling through a sofa listing at midnight, zooming into a flat product photo that tells her nothing about scale, fabric texture, or whether it’ll actually fit her cramped living...
In July 2024, Google quietly killed its own plan to deprecate third-party cookies in Chrome. A lot of Bangladeshi marketers exhaled and went back to running pixel-based retargeting like nothing had happened. That relief...
1. The Memo Nobody Sends Is the Brand Nobody Keeps Here’s something I’ve watched happen in Dhaka more times than I care to count. A company runs a beautifully produced TV commercial during Eid....
When Your Best Customer Has Already Made Up Their Mind Here’s a number that should make every founder and CMO uncomfortable: acquiring a new customer costs five to seven times more than retaining an...
Most companies don’t have a marketing problem. They have a leadership problem. I’ve seen it play out in boardrooms across Dhaka, in strategy decks from Gulshan to Motijheel, and in conversations with mid-market founders...
Most Bangladeshi businesses are pricing themselves into irrelevance while believing they’re staying competitive. A 2024 LightCastle Partners survey found that over 71% of local SMEs set prices using competitor benchmarking or cost-plus formulas. Fewer...
I watched a group of 15-year-olds at a Gulshan pop-up last week. One of them spotted a brand display and pulled out her phone. She didn’t Google it. She didn’t click an ad. She...
