1. The Memo Nobody Sends Is the Brand Nobody Keeps Here’s something I’ve watched happen in Dhaka more times than I care to count. A company runs a beautifully produced TV commercial during Eid....
When Your Best Customer Has Already Made Up Their Mind Here’s a number that should make every founder and CMO uncomfortable: acquiring a new customer costs five to seven times more than retaining an...
Most companies don’t have a marketing problem. They have a leadership problem. I’ve seen it play out in boardrooms across Dhaka, in strategy decks from Gulshan to Motijheel, and in conversations with mid-market founders...
Most Bangladeshi businesses are pricing themselves into irrelevance while believing they’re staying competitive. A 2024 LightCastle Partners survey found that over 71% of local SMEs set prices using competitor benchmarking or cost-plus formulas. Fewer...
I watched a group of 15-year-olds at a Gulshan pop-up last week. One of them spotted a brand display and pulled out her phone. She didn’t Google it. She didn’t click an ad. She...
A Slack group with zero engagement isn’t a community. It’s a ghost town. I’ve sat in enough strategy rooms across Dhaka to know how this plays out. Someone pitches building a “community.” The team...
When You Can’t Believe Your Eyes, You’d Better Believe the Brand Here’s a number that should stop any marketing leader cold: over 500,000 deepfake video and voice clips were shared across digital platforms in...
It costs 7x more to acquire a new customer than to keep an existing one. You’ve probably heard this stat. Nodded at it in a strategy meeting. And then walked right back to allocating...
The Number Your CTO Doesn’t Want to See Here’s a number that should make every CXO uncomfortable: 72% of customer service chatbot interactions require human escalation before a query is actually resolved (Salesforce, State...
Here’s what surprised me the most after a decade in marketing strategy: the campaigns that converted best were rarely the ones with the most thorough feature lists or the sharpest pricing slides. They were...
A Viral Short is a Sugar High. A 20-Minute Deep Dive is an Investment. A founder I know spent three months making 90-second Reels. They got views, lots of them. They got no clients....
