The Dangerous Cost of Greenwashing: Why Authenticity is Non-Negotiable
If you walk down the aisles of a supermarket in Gulshan or Banani, you’ll see a sea of green. Every second bottle of dish soap or packet of organic tea is covered in leaves,...
The Brutal Truth About Real Estate Marketing: Why Glossy Brochures Are Killing Your Sales
Let’s be honest about the state of the Dhaka property market. For years, the playbook hasn’t changed. You hire a firm to make a few shiny 3D renders, print five hundred gold-embossed brochures, and...
The Brutal Truth: Why Your Employer Branding Strategy Is Failing High-Tier Talent
Let’s be honest about the state of the Dhaka job market. You’ve seen the posts on LinkedIn: another “Top 10 Employer” award, a photo of a brightly colored office slide, and a group of...
Why Branded Podcasts in Bangladesh Are a Proven Strategy for 2026
Look around you the next time you’re stuck at the Mohakhali flyover or crawling through Kawran Bazar. The windows are rolled up, the AC is humming, and almost every passenger in every car or...
Customer Service as the New Marketing: The Brutal Truth About Chatbots
Customer Service as the New Marketing: The Chatbot vs. The “Bhaiya” We are automating everything in Bangladesh right now. From banking apps to grocery delivery, we are obsessed with “scaling.” But here’s the thing....
The Proven Power of a Nostalgia Marketing Strategy in a Chaotic Dhaka
I remember the smell of Bailey Road in the late 90s. It wasn’t just about the theater or the fuchka: it was the pace. Life felt manageable. We had a handful of TV channels,...
Why the Purple Cow Matters More Than Ever: A Brutal Reality Check for Brands in 2026
Look around the boardrooms in Gulshan or Banani and you’ll see the same anxiety. We’ve all been chasing the same ghost. We thought that by using AI to produce a thousand blog posts or...
The Brutal Micro-Influencer Correction: Why Chittagong & Sylhet Prefer Nano-Creators
We have all been in that boardroom meeting. The agency shows a deck featuring the same five Dhaka-based celebrities, who seem to represent every brand from tea bags to telcos. The “reach” numbers look...
The Brutal Truth About Sustainable Fintech Branding in Bangladesh
Is your user loyalty real, or did you just buy it for 20 Taka? Here is the math behind why cashbacks are a ticking time bomb for Bangladeshi brands. The most dangerous drug in...
The Brutal Cost of Silence: CEO Reputation Management in 2026
You can’t just hide behind a press release anymore. In the boardrooms of Gulshan and Motijheel, there is a lingering belief that a Chairman should be seen (rarely) and heard (never). But here’s the...
The Hidden Dark Social of Dhaka: Why Your Analytics Miss the Real Story
Last week, a meme landed in my family WhatsApp group. It was a clever parody of a popular beverage brand’s latest TVC. By the time I saw it, the video had already been...
