Gallup put global manager engagement at 22% in 2025, down from 27% a year earlier. That’s the largest one-year drop it reports for managers, and South Asia fell eight points, the steepest of any...
The Catalyst: From Dried Fields to Distant Dreams In the early 1970s, the village of Dhundoraji in Gujarat’s Jamnagar district was a landscape of dust and grit. Home to fewer than 2,000 people, the...
Your marketing team is probably running twelve to fifteen tools right now. If you asked the head of marketing to name them all without checking the finance sheet, I’d bet money they stop at...
Call three banks in Dhaka back to back and put them on speaker. The first plays a tinny orchestral loop that could be selling insurance in Ohio. The second gives you a distorted MIDI...
Count your meetings this week. Now count how many ended with an actual decision, a name attached to it, and a deadline. Uncomfortable, right? Most Dhaka offices run on a meeting culture in Bangladesh...
A rider in Uttara types “best motorbike showroom in Dhaka” into ChatGPT instead of Google. In four seconds he gets a confident, conversational answer naming two or three showrooms, a rough price comparison, and...
A Dhaka based skincare brand walked into an agency review last year with a Facebook page carrying 50,000 followers and a monthly ad spend of nearly four lakh taka. Total sales attributed to that...
Walk into the founder’s office at almost any of Bangladesh’s biggest conglomerates and you will find the same room. Wood-paneled walls from another decade. A framed photo with a minister who left politics years...
Generating 500 ads before lunch isn’t a strategy. It’s a slot machine with a marketing budget, and in Bangladesh, where the real addressable digital audience is smaller than the headline numbers suggest, that machine...
You’ve built a beautiful brand book. Has your dealer in Bogura ever seen it? Probably not: he’s improvising your pitch from memory, badly. Here’s the number that should worry you more than any campaign...
Your agency’s monthly report just landed. Reach: 2.3 million. Engagement rate: 4.8 percent. Impressions: up 40 percent quarter on quarter. Everyone in the room nods. Nobody asks the only question that matters: did any...
