The global loyalty market is experiencing robust expansion. Projections indicate it will reach an estimated US$93.79 billion in 2025, representing a substantial annual growth rate of 15.9%. This trajectory is expected to continue with a Compound Annual Growth Rate (CAGR) of 13.4% during 2025-2029, reaching
US$155.22 billion by 2029. This growth, however, is not uniform.
The focus has decisively shifted to tangible business outcomes: revenue and customer acquisition. For B2B companies, 2025 success hinges on measurable results, demanding greater accountability from marketing leaders. This evolution is critical as the customer journey becomes increasingly complex, multi-touch, and non-linear, spanning numerous channels over extended periods. While the need for data-driven results is clear, a significant challenge remains: 87% of marketers report data as their most under-utilized asset, indicating a disconnect between recognizing data’s importance and effectively leveraging it.
Beyond Vanity Metrics: Measuring What Truly Matters in Demand Generation (2024-2025) Read More »
The WEF’s data is eye-opening. By 2030, a projected 92 million jobs will be eliminated due to automation, AI, and other technological advancements. This isn’t just about factory workers; it’s about administrative staff, data entry clerks, and even some creative roles that are becoming increasingly automated.
The Great Reshuffle; Navigating the Future of Work in the Age of AI Read More »
Do you ever end the day feeling busy but not productive? You’re not alone. In today’s workplace, our attention is constantly under siege. Reclaiming it isn’t about more willpower; it’s about building smarter systems to create a state of flow.
Free Your Mind: A Blueprint for Effortless Focus Read More »
Bangladesh’s modern insurance industry began in 1972 with the nationalization of 49 entities under five state-owned corporations. Post-1990 reforms allowed private insurers to reinsure 50% of their business, leading to significant private sector growth and an 88% market share by 2004.
Currently, Bangladesh has 81 to 82 insurance companies: 35 to 36 life insurance firms and 44 to 46 non-life (general) insurance entities. These collectively cover approximately 18.97 million individuals.
The Unfolding Landscape: A Holistic View of Bangladesh’s Insurance Industry Read More »
Bangladesh, a nation of over 173.5 million, relies heavily on overseas migration. With hundreds of thousands of young people entering the workforce annually, and domestic job creation struggling to keep pace, going abroad isn’t just a choice – it’s often a necessity. Low-skilled workers can earn four times more overseas than at home, making migration a powerful economic lifeline.
Bangladesh’s Visa Crisis: Understanding the Denials and Desperation Read More »
You get a great idea but talk yourself out of it.
You want to speak up in a meeting but stay silent.
You plan to start a workout but hit snooze instead.
What if there were a simple mental trick to break this cycle?
Enter: The 10-Second Rule.
The 10-Second Rule: How a Simple Habit Can Rewire Your Brain for Success Read More »
Searching for a job often feels like shouting into the void. You apply, you wait. You send messages, you hope. But what if I told you that there’s a smarter way to job hunt — one that uses data to guide your actions and increase your chances of landing interviews?
Welcome to the world of job search metrics.
6 Key Job Search Metrics That Lead to More Interviews Read More »
In the world of marketing, attracting premium segment customers is often considered the holy grail. These are the high-value buyers who not only pay more but also demand more — in quality, experience, service, and status. Unlike mass-market consumers, premium customers are not swayed by discount tags or impulse-buy messaging. Instead, they make calculated, value-based
Cracking the Code of Premium Customers: What Truly Drives Their Buying Decisions Read More »
Nokia’s reign seemed invincible, but beneath the surface, tectonic shifts were occurring in the mobile landscape. The year 2007, ironically the same year Nokia reached its peak market share, also marked the unveiling of Apple’s iPhone. This moment was not just a product launch; it was a paradigm shift that Nokia, unfortunately, failed to fully grasp.
The Epic Saga of Nokia: From Global Dominance to a Resilient Comeback Read More »
