It costs 7x more to acquire a new customer than to keep an existing one. You’ve probably heard this stat. Nodded at it in a strategy meeting. And then walked right back to allocating...
The Number Your CTO Doesn’t Want to See Here’s a number that should make every CXO uncomfortable: 72% of customer service chatbot interactions require human escalation before a query is actually resolved (Salesforce, State...
Here’s what surprised me the most after a decade in marketing strategy: the campaigns that converted best were rarely the ones with the most thorough feature lists or the sharpest pricing slides. They were...
Opening: The Quiet Luxury of Specificity Here’s a number that should make every marketing director in Dhaka uncomfortable: according to Nielsen’s Global Trust in Advertising report (2023), 71% of consumers say they tune out...
The Download Button Nobody Clicks Anymore If you’re still hiding your best insights behind a form wall, you’re not generating leads. You’re generating friction. Gated content failure has quietly become one of the most...
AI Is Not Your Creative Director. Stop Treating It Like One. Last quarter, a well-funded Dhaka-based FMCG brand ran a full digital campaign generated almost entirely by AI: copy, captions, email sequences, the works....
The Post That Outperforms Your Entire Ad Budget Your Head of Engineering publishes a 400-word post on LinkedIn about a technical decision your team wrestled with last quarter. No paid promotion. No agency. By...
Social media is a rented house. You furnish it, you pay for it, you build community in it, and then the landlord changes the lease without notice. In 2024, Facebook organic reach settled at...
The Subscription Doesn’t Make the Strategy Let’s be honest for a second. Your team isn’t using AI – they’re playing with it. The AI strategy gap between what organizations claim to be doing and...
It’s Friday Night. A Screenshot Is Going Viral. What Do You Do? If your answer is ‘let’s call a meeting Monday,’ you’re already dead. Not metaphorically. Reputationally, commercially, and in some cases, legally. Crisis...
