Let’s be honest about the state of the Dhaka property market. For years, the playbook hasn’t changed. You hire a firm to make a few shiny 3D renders, print five hundred gold-embossed brochures, and...
Let’s be honest about the state of the Dhaka job market. You’ve seen the posts on LinkedIn: another “Top 10 Employer” award, a photo of a brightly colored office slide, and a group of...
Look around you the next time you’re stuck at the Mohakhali flyover or crawling through Kawran Bazar. The windows are rolled up, the AC is humming, and almost every passenger in every car or...
Customer Service as the New Marketing: The Chatbot vs. The “Bhaiya” We are automating everything in Bangladesh right now. From banking apps to grocery delivery, we are obsessed with “scaling.” But here’s the thing....
I remember the smell of Bailey Road in the late 90s. It wasn’t just about the theater or the fuchka: it was the pace. Life felt manageable. We had a handful of TV channels,...
Look around the boardrooms in Gulshan or Banani and you’ll see the same anxiety. We’ve all been chasing the same ghost. We thought that by using AI to produce a thousand blog posts or...
We have all been in that boardroom meeting. The agency shows a deck featuring the same five Dhaka-based celebrities, who seem to represent every brand from tea bags to telcos. The “reach” numbers look...
Is your user loyalty real, or did you just buy it for 20 Taka? Here is the math behind why cashbacks are a ticking time bomb for Bangladeshi brands. The most dangerous drug in...
You can’t just hide behind a press release anymore. In the boardrooms of Gulshan and Motijheel, there is a lingering belief that a Chairman should be seen (rarely) and heard (never). But here’s the...
Last week, a meme landed in my family WhatsApp group. It was a clever parody of a popular beverage brand’s latest TVC. By the time I saw it, the video had already been...
