Right now, if you walk into a boardroom in Gulshan or Banani, the conversation usually circles back to one painful reality: the cost of getting a new customer is skyrocketing. For years, Bangladeshi...
Does your brand have a pulse, or is it just a balance sheet? That is a question I have been asking my teams in Dhaka lately. Over the last year, most of us were...
The “Add to Cart” Button is Dying. Are You Ready? You spend thousands on a Shopify site. You tweak the UX until it’s perfect. You run the ads. And yet, the data shows something...
Your creative team spent three months perfecting that campaign. The focus group loved it. The CEO approved it. Then it launched—and disappeared into the void within 47 seconds. This isn’t a horror story....
Brand change is the corporate world’s most dangerous gambit. It promises rebirth, relevance, and renewed growth. Yet, for every successful rebrand, an equal number sink into the costly abyss of failure. For a rapidly...
You stand at the edge of a tech revolution. CES 2025, held in Las Vegas from January 7-10, showcased over 4,300 companies unveiling AI-driven breakthroughs. For you in Bangladesh—whether you’re a graduate student eyeing...
For decades, marketing focused on Quality and Price. Today, that formula is incomplete. Trust is the non-negotiable prerequisite for purchase. Global Trust Metrics: The Customer’s Non-Negotiable Consumers worldwide now view trust not as a...
The marketing landscape in Bangladesh is at a crossroads. We see a vibrant, digitally-native population, yet many marketing efforts still rely on outdated, traditional approaches. In this dynamic environment, a deep understanding of human...
The B2B landscape is rapidly transforming, driven by digital adoption, AI, and evolving buyer expectations. The global B2B e-commerce market, valued at USD 19.34 trillion in 2024, is projected to reach USD 47.54 trillion by 2030 (16.17% CAGR) , shifting from lead-centric to data-driven, account-based strategies. South Asia, with dynamic economies and growing digital connectivity, offers significant potential.
