The “Dhaka logic” of branding is changing right under our feet. For a long time, we thought of social impact as something you do after you’ve made your profit, usually in the form of...
In my analysis of the Dhaka digital market over the last decade, I’ve noticed a painful trend: we are spending more on video production every year while our actual engagement rates are falling off...
Right now, if you walk into a boardroom in Gulshan or Banani, the conversation usually circles back to one painful reality: the cost of getting a new customer is skyrocketing. For years, Bangladeshi...
Beyond the Click: Emotion AI for Bangladeshi Customer Journeys Why is it that we can track a Pathao ride across three neighborhoods in real-time, yet we still receive “one-size-fits-all” promotional SMS alerts while we’re...
Does your brand have a pulse, or is it just a balance sheet? That is a question I have been asking my teams in Dhaka lately. Over the last year, most of us were...
We handed 130 million people a smartphone, but we forgot to give them the manual. That is the uncomfortable truth staring us in the face, and it is exactly why Digital Literacy & Brand...
Cross-Cultural Branding: When Bangladeshi Brands Go Global (and Foreign Brands Localize for Bangladesh) Here is the brutal truth: You can have the slickest logo, the biggest media buy, and the smartest agency in Gulshan,...
Pop-Ups, Experiential and Phygital Retail in Bangladesh A crowded mall, an empty checkout Last Eid, a mid-sized fashion brand in Dhaka did everything right on paper. Influencers. Discounts. Prime mall placement. Footfall was strong....
Neurodiversity & UX & Bangladesh You know that moment when you open a local food delivery app during the lunch rush, and it screams at you? Pop-ups for free delivery, a sliding banner for...
The “Add to Cart” Button is Dying. Are You Ready? You spend thousands on a Shopify site. You tweak the UX until it’s perfect. You run the ads. And yet, the data shows something...
