We have all been in that boardroom meeting. The agency shows a deck featuring the same five Dhaka-based celebrities, who seem to represent every brand from tea bags to telcos. The “reach” numbers look...
Is your user loyalty real, or did you just buy it for 20 Taka? Here is the math behind why cashbacks are a ticking time bomb for Bangladeshi brands. The most dangerous drug in...
You can’t just hide behind a press release anymore. In the boardrooms of Gulshan and Motijheel, there is a lingering belief that a Chairman should be seen (rarely) and heard (never). But here’s the...
Last week, a meme landed in my family WhatsApp group. It was a clever parody of a popular beverage brand’s latest TVC. By the time I saw it, the video had already been...
It’s 11:15 PM on a Tuesday. You’ve just put your phone down to sleep, and it buzzes. Is it an emergency? A family member? No, it’s a generic SMS from a telecom operator...
The numbers coming out of the Bangladesh Bureau of Statistics (BBS) this year tell a deceptive story. Yes, internet penetration has climbed to over 54% of households, and smartphone adoption is nearing 73%. But...
The “Dhaka logic” of branding is changing right under our feet. For a long time, we thought of social impact as something you do after you’ve made your profit, usually in the form of...
In my analysis of the Dhaka digital market over the last decade, I’ve noticed a painful trend: we are spending more on video production every year while our actual engagement rates are falling off...
Right now, if you walk into a boardroom in Gulshan or Banani, the conversation usually circles back to one painful reality: the cost of getting a new customer is skyrocketing. For years, Bangladeshi...
Beyond the Click: Emotion AI for Bangladeshi Customer Journeys Why is it that we can track a Pathao ride across three neighborhoods in real-time, yet we still receive “one-size-fits-all” promotional SMS alerts while we’re...
