The Brutal Truth About Sustainable Fintech Branding in Bangladesh
Is your user loyalty real, or did you just buy it for 20 Taka? Here is the math behind why cashbacks are a ticking time bomb for Bangladeshi brands. The most dangerous drug in...
Category: Economy
The Hidden Dark Social of Dhaka: Why Your Analytics Miss the Real Story
Last week, a meme landed in my family WhatsApp group. It was a clever parody of a popular beverage brand’s latest TVC. By the time I saw it, the video had already been...
The Proven Power of Purpose-Driven Marketing: Why Bangladesh Brands Must Lead with Impact
The “Dhaka logic” of branding is changing right under our feet. For a long time, we thought of social impact as something you do after you’ve made your profit, usually in the form of...
The Proven 2026-Strategy for Interactive Video Marketing: Why Passive Ads are Costly
In my analysis of the Dhaka digital market over the last decade, I’ve noticed a painful trend: we are spending more on video production every year while our actual engagement rates are falling off...
The Untapped Potential of the Subscription Economy in Bangladesh: Is It the Next Revenue Frontier?
Right now, if you walk into a boardroom in Gulshan or Banani, the conversation usually circles back to one painful reality: the cost of getting a new customer is skyrocketing. For years, Bangladeshi...
Brand Resilience in Crisis: Lessons from Bangladeshi Startups Surviving Economic Uncertainty
Does your brand have a pulse, or is it just a balance sheet? That is a question I have been asking my teams in Dhaka lately. Over the last year, most of us were...
Social Commerce 2.0: Selling Through WhatsApp & TikTok in Bangladesh
The “Add to Cart” Button is Dying. Are You Ready? You spend thousands on a Shopify site. You tweak the UX until it’s perfect. You run the ads. And yet, the data shows something...
The Attention Economy Bangladesh Crisis: Why Your Brand Has 2.8 Seconds to Win in Bangladesh’s $9B Digital Market
Your creative team spent three months perfecting that campaign. The focus group loved it. The CEO approved it. Then it launched—and disappeared into the void within 47 seconds. This isn’t a horror story....
The $100 Million Mistake: Rebranding Failures and the Unspoken Lessons for Bangladesh
Brand change is the corporate world’s most dangerous gambit. It promises rebirth, relevance, and renewed growth. Yet, for every successful rebrand, an equal number sink into the costly abyss of failure. For a rapidly...
Unlocking Tomorrow: 3 CES 2025 Insights on AI That Bangladesh Can’t Ignore
You stand at the edge of a tech revolution. CES 2025, held in Las Vegas from January 7-10, showcased over 4,300 companies unveiling AI-driven breakthroughs. For you in Bangladesh—whether you’re a graduate student eyeing...
