Your ad campaign generated 800 million impressions. The ROI? Exceptional. But here’s the uncomfortable question nobody’s asking: was the celebrity endorser in that video actually real? Welcome to 2025, where Bangladesh’s advertising industry...
Your brand’s website loaded in 0.74 seconds. Your competitor’s took 4.2. The customer chose them—and they didn’t even have better products. Speed isn’t sexy until it costs you a sale. The headless commerce...
Your best-performing digital campaign last quarter? It delivered a 1.2% click-through rate. Now, imagine a marketing channel where community participation routinely hits 40%, with users actively voting on creative decisions (Unchained Research, 2024). That...
Your brand spent $2.4 million on a campaign last quarter. The dashboard shows a 3.2% conversion rate. But here’s what keeps CMOs awake: Was that money well spent, or did you just pay...
Your creative team spent three months perfecting that campaign. The focus group loved it. The CEO approved it. Then it launched—and disappeared into the void within 47 seconds. This isn’t a horror story....
The Brain’s Buy Button: How Neuromarketing Taps into Consumer Decision-Making Why does a customer choose one brand over another when both products are nearly identical? Why do your focus groups say they love an...
Your Customer Data Is Talking. Are You Listening to Its Predictions? You have more customer data than ever before. Every click, every purchase, and every interaction creates a digital footprint. But simply collecting this...
The Unstoppable Rise of Owned Attention Forget the traditional marketing funnel. Today, the audience controls the microphone. You do not compete with your direct industry rivals anymore; you compete with every platform, every creator,...
The Paradox of Digital Overload You operate in a world saturated with digital noise. Every click, every scroll, and every feed delivers thousands of commercial messages. For Bangladeshi corporate leaders, graduate students charting their...
The Inevitable Shift: Why Bangladesh Must Abandon the Funnel Stop thinking of your customer journey as a linear tunnel. The traditional Marketing Funnel, designed for a scarcity-driven era, focuses entirely on pushing a customer...
