Navigating the Digital Frontier: A Data-Driven B2B Growth Strategy for South Asia
The B2B landscape is rapidly transforming, driven by digital adoption, AI, and evolving buyer expectations. The global B2B e-commerce market, valued at USD 19.34 trillion in 2024, is projected to reach USD 47.54 trillion by 2030 (16.17% CAGR) , shifting from lead-centric to data-driven, account-based strategies. South Asia, with dynamic economies and growing digital connectivity, offers significant potential.
