Navigating the Digital Frontier: A Data-Driven B2B Growth Strategy for South Asia

by C. Basu · Published July 23, 2025 · Updated July 27, 2025

The B2B landscape is rapidly transforming, driven by digital adoption, AI, and evolving buyer expectations. The global B2B e-commerce market, valued at USD 19.34 trillion in 2024, is projected to reach USD 47.54 trillion by 2030 (16.17% CAGR), shifting from lead-centric to data-driven, account-based strategies. South Asia, with dynamic economies and growing digital connectivity, offers significant potential. India’s B2B e-commerce market alone is expected to hit USD 4,709.1 billion by 2030 (21.6% CAGR). Despite varying digital maturity across Bangladesh, Myanmar, Nepal, Bhutan, and Sri Lanka, the region can unlock substantial B2B growth by investing in digital infrastructure, improving digital literacy, adopting advanced analytics, and aligning sales-marketing efforts, supported by government initiatives.

Listen to the podcast on this article – https://youtu.be/d_xteOtUuOI

The Global B2B Growth Paradigm

Defining Modern B2B Growth: Beyond Lead Generation

Modern B2B growth moves beyond traditional lead generation to account-based, buyer-centric engagement, crucial as buyers become more independent and digitally savvy. This involves five key steps:

Account Intelligence: Gain full visibility into target companies by integrating data from CRM, marketing automation, intent signals, and web analytics. This combats “account blindness” by identifying high-value accounts and understanding buyer behavior.
Account Prioritization: Select accounts with the highest revenue potential using frameworks like FIRE (Fit, Intent, Recency, Engagement) to focus efforts and allocate resources efficiently.
Personalized Engagement: Deliver tailored, cross-channel experiences (e.g., targeted ads, content, chat) that adapt to the buyer’s journey, orchestrated across marketing, sales, and customer success teams.
Sales & Marketing Alignment: Ensure both teams share data, target accounts, and common goals (e.g., Marketing Qualified Accounts) to reduce friction and accelerate deals.
Account Progress Measurement: Shift metrics from individual interactions to account progression, tracking engagement, pipeline impact, and revenue outcomes. Advanced analytics are vital for continuous optimization.

This “Think Big, Start Small, Scale Fast” approach is critical. In South Asia, where digital adoption is nascent (e.g., Bangladesh’s low cloud usage ), “account blindness” is a significant challenge, necessitating investment in foundational data infrastructure before advanced ABM. However, ABM’s proven benefits-higher ROI (87%), close rates (84%), and larger deal sizes (171%) – make it a powerful strategy for complex, high-stakes B2B deals common in the region.

The Digital Imperative: AI, Automation, and Omnichannel Experiences

Digital transformation, driven by AI, automation, and omnichannel experiences, is reshaping B2B. AI, including LLMs, streamlines data interaction and automates tasks, boosting efficiency and accuracy. Video marketing is now a dominant force, offering engaging, tailored content. By 2025, 80% of B2B sales interactions are projected to be digital, with 73% of buyers expecting multi-channel engagement and 86% preferring self-service digital options. In South Asia, AI acts as a transformative equalizer, automating inefficient processes (e.g., paper-based in Myanmar ) and providing data insights where traditional analytics are lacking. This enables rapid transformation beyond mere efficiency gains. A mobile-first omnichannel approach is crucial: 80% of Bangladesh’s e-commerce volume is mobile, and Myanmar sees 67.52% of web traffic from mobile. High mobile connectivity (over 100% in most South Asian nations) necessitates optimizing digital interactions for mobile, integrating video, chat, and social media, to align with buyer preferences and circumvent limitations in fixed internet infrastructure.

Measuring Success: Key Performance Indicators and ROI in B2B

Measuring B2B marketing ROI is vital, calculated as (Revenue – Investment) / Investment × 100. This requires SMART objectives and KPIs that track both leading (e.g., sales-ready opportunities) and lagging (e.g., revenue attribution, CLV) indicators across the entire revenue cycle, moving beyond “vanity metrics”. Robust tracking, integrating digital (GA4, HubSpot) and offline touchpoints, and syncing CRM with marketing automation are essential. For ABM, metrics shift to account progression, including engagement, journey stages, and attribution, alongside CLV and churn. Benchmarks vary: content marketing aims for 5:1 ROI, social media ads average 250%, and email marketing yields $36 for every $1 spent. Best practices include A/B testing, shared goals between marketing and sales, and multi-touch attribution. In South Asia, a “data-ROI paradox” exists due to less developed digital infrastructure; 29% of global companies lack data to prove digital transformation ROI. Bangladesh, for example, has only 7% cloud adoption and 34% of firms with websites, hindering robust ROI measurement. This necessitates investment in data infrastructure and literacy to prevent digital investments from being seen as mere cost centers, creating opportunities for analytics providers.

South Asia’s B2B Landscape: A Comparative Analysis

Market Size and Growth Projections

The global B2B e-commerce market, valued at USD 19.34 trillion in 2024, is projected to reach USD 47.54 trillion by 2030 (16.17% CAGR), with Asia Pacific holding 31.4% of revenue. South Asia shows varied growth:

India: B2B e-commerce is a powerhouse, projected to reach USD 4,709.1 billion by 2030 (21.6% CAGR), driven by government initiatives and intermediary platforms.
Bangladesh: Overall e-commerce is US$9 billion (2024),projectedtoreachUS13 billion by 2027 (12% CAGR). Electronics is the largest category.
Myanmar: E-commerce revenue is US$1,364 million (2024); telecom, a key B2B sector, is projected to reach USD 2.32 billion by 2030 (2.94% CAGR).
Nepal: E-commerce revenue is US$888 million (2024) , with B2B e-commerce still nascent.
Bhutan: Overall B2B market is USD 0.72 billion (2024), expected to reach USD 1.44 billion by 2033 (7.8% CAGR).
Sri Lanka: E-commerce revenue is US$2,602 million (2024) , with Electronics dominating.

This highlights a significant disparity: while India’s B2B e-commerce is substantial, other South Asian nations’ e-commerce markets (often including B2C) are much smaller, indicating vast untapped B2B potential. The digital transformation of B2B transactions is in early stages, offering greenfield opportunities for businesses addressing local challenges like digital literacy and infrastructure. Indirect indicators like overall e-commerce growth and B2B tech adoption (e.g., AI in Bangladesh BPO , e-invoicing in India ) signal a broader digital shift, creating fertile ground for B2B digital platforms.

Table 1: South Asian E-commerce Market Overview (2024-2030 Projections)

Country	E-commerce Market Value (2024, USD Billion)	E-commerce Market Value (Projected, USD Billion)	Projected CAGR (2024-2030/2027/2033) (%)
India (B2B)	1,197.2 (2023)	4,709.1 (2030)	21.6% (2024-2030)
Bangladesh	9 (overall) / 6.165 (e-commerce revenue)	13 (overall by 2027)	12% (2024-2027)
Myanmar	1.364	2.32 (Telecom by 2030)	5-10% (e-commerce 2024-2025) / 2.94% (Telecom 2025-2030)
Nepal	0.888	–	0-5% (2024-2025)
Bhutan	0.72 (overall B2B)	1.44 (overall B2B by 2033)	7.8% (2025-2033)
Sri Lanka	2.602	–	5-10% (2024-2025)

Note: Market values for Bangladesh, Myanmar, Nepal, and Sri Lanka often refer to the broader e-commerce market, which includes B2C transactions, unless specified as B2B. India’s figures are explicitly for B2B e-commerce.

Digital Adoption and Infrastructure Maturity

South Asia’s B2B growth hinges on digital readiness, marked by high mobile connectivity but varied internet penetration and digital literacy.

Internet & Connectivity: Mobile connections are high across the region (e.g., Bangladesh 104.6%, Myanmar 116%, Nepal 132%, Bhutan 100%, Sri Lanka 127% ), but internet penetration varies (e.g., Bangladesh 38.9%, Bhutan 88.4% ). Frequent disruptions (e.g., Bangladesh ) and low smartphone usage (e.g., Bangladesh 51.77% ) persist.
Digital Literacy: Low rates are a barrier, particularly for women entrepreneurs in Bangladesh and in Bhutan (49%) and Sri Lanka.
Technology Readiness: Cloud adoption is low (e.g., Bangladesh 7%, Nepal 25%, Sri Lanka is sluggish). Many Nepalese firms struggle with outdated IT infrastructure (65%). India, however, shows high e-invoicing adoption (80%).

This digital divide necessitates a tiered B2B strategy: mobile-first solutions for broad reach, coupled with investments in digital literacy and basic IT infrastructure. Cybersecurity is paramount for trust; Nepal’s 58% data breach rate and Bangladesh’s data security challenges highlight vulnerabilities. Governments must strengthen regulatory frameworks (e.g., Myanmar’s E-Commerce Guidelines ), and businesses must invest in secure platforms to mitigate risks and build confidence.

Table 2: Digital Adoption & Technology Readiness in South Asia (Latest Available Data)

Country	Internet Penetration (% of Pop.)	Mobile Connectivity (% of Pop.)	Smartphone Usage (% of Mobile Users)	Firms Using Computers/Internet (% of Firms)	Cloud Adoption (% of Businesses)
Bangladesh	38.9% (Jan 2023)	104.6% (early 2023)	51.77%	46% (computers), 50% (internet)	7%
India	>750 million users (overall)	–	77%	–	–
Myanmar	61.1% (Jan 2025)	116% (early 2025)	70-80% (handsets)	–	–
Nepal	55.8% (Jan 2025)	132% (early 2025)	59%	40% (lack advanced tech tools)	25%
Bhutan	88.4% (Jan 2025)	100% (early 2025)	81%	–	–
Sri Lanka	53.6% (Jan 2025)	127% (early 2025)	70%	28% (computers)	Sluggish (among SMEs)

Note: Data points may be from different years based on availability in the provided snippets. A “-” indicates data was not explicitly found for that specific metric in the provided research notes for that country.

Key Industries and Emerging Sectors

The B2B landscape in South Asia is a mix of traditional industries and emerging sectors, often driven by digital transformation.

Bangladesh: Traditionally RMG, now diversifying into Tech & Startups (Fintech, e-commerce, agri-tech, B2B SaaS), Renewable Energy, Agribusiness, Food Processing, and Pharmaceuticals & Healthcare. ICT is a priority under Vision 2041.
India: Diverse B2B ecosystem including Manufacturing, IT & Software, Electronics, Wholesale, Construction, Financial Services, Healthcare, Business Consulting, Logistics, and Energy.
Myanmar: Telecom is a key B2B driver, with growth in data and IoT services, enterprise digitization, and cloud adoption for smart factory, agriculture, and smart-city deployments. Other industries include Metal Products, Forestry, Pharmaceuticals, Rubber, and Office Services.
Nepal: Key B2B industries include Agriculture, Apparel, Auto, Chemicals, Computers & Internet, Construction, Electronics, Energy, Food & Beverage, Health & Beauty, Industrial Machinery, and Logistics. B2B SaaS startups are emerging.
Bhutan: Industrial sector growing, led by Small and Cottage Industries (Production, Manufacturing, Services, Construction). Digital marketing services are also emerging.
Sri Lanka: Emerging industries include ICT, Health, Real Estate, Private Education, and Manufacturing (apparel, food processing). BPO aims for USD 3 billion export revenue by 2024.

Digital transformation in South Asia is sector-specific. Bangladesh’s RMG sector adopts digital compliance, while its BPO leverages AI. India sees widespread fintech integration and e-invoicing. Myanmar’s telecom drives enterprise digitization. This requires tailored solutions addressing unique industry pain points, creating opportunities for vertical SaaS providers. The growth of emerging sectors like agri-tech in Bangladesh and B2B SaaS in Nepal shows a dual focus on local needs and global tech trends, fostering scalable ventures and attracting investment.

Table 3: Prominent B2B Industries and Emerging Sectors by Country

Country	Prominent/Traditional B2B Industries	Emerging B2B Sectors (with examples)
Bangladesh	Ready-Made Garments (RMG), Industrial, Metal Products, Forestry, Pharma, Rubber/Plastic, Office Admin	Tech & Startups (Fintech, e-commerce, agri-tech, B2B SaaS), Renewable Energy, Agribusiness & Food Processing, Pharmaceuticals & Healthcare
India	Manufacturing & Industrial Goods, IT & Software, Electronics & Technology, Wholesale & Distribution, Construction & Infrastructure, Financial & Professional Services, Healthcare & Pharmaceuticals, Business Consulting & Advisory, Logistics & Transportation, Energy & Renewable Resources	B2B Marketplaces, AI-powered tools, Fintech Integration, Real-time Logistics Solutions
Myanmar	Industrial, Metal Products, Forestry, Pharma, Rubber/Plastic, Office Admin	Telecom (Data Services, IoT Services, Mobile Money, Super-Apps), Enterprise Digitization, Cloud Adoption (Smart Factory, Agriculture, Smart-City Deployments)
Nepal	Agriculture, Apparel & Fashion, Auto & Automobile Accessories, Chemical, Computers & Internet, Construction & Building Material, Electronics & Electrical, Energy & Power, Food Products & Beverage, Health & Beauty, Industrial Machinery & Supplies, Logistics & Transportation	B2B SaaS Startups, Digital Marketing, Data Analytics, AI, IoT, Blockchain
Bhutan	Primary Sector (Agriculture), Small & Cottage Industries (Production, Manufacturing, Services, Construction)	Digital Marketing Services, Tourism Industry (digital marketing), Digital Transformation Consulting
Sri Lanka	Manufacturing (Apparel, Food Processing, Industrial Products)	ICT Industry, Health Sector, Real Estate, Private Education, Business Process Outsourcing (BPO)

Strategic Levers for Accelerated B2B Growth in South Asia

Digital Transformation and E-Procurement

B2B marketplaces and e-procurement platforms streamline sourcing, contracting, and payments, automating tasks and providing real-time data. In India, platforms like Pepagora and IndiaMART offer verified buyers/sellers, lead generation, and order management, bolstered by government initiatives like GST and eWay Bill. India’s e-invoicing adoption is remarkably high (over 80%). Bangladesh uses B2B e-commerce for RMG orders, and its e-GP system has increased bidders (1.6-2.2x) and discounts (7.4-8.0%), saving the government hundreds of millions and boosting GDP. However, challenges like market concentration persist in Bangladesh’s e-procurement. Myanmar’s 2024 E-Commerce Guidelines aim for a secure online marketplace, mandating registration, consumer protection, and data privacy. E-procurement is seen as a cost-reduction tool. Bhutan has 129 licensed e-commerce operators, and its e-GP system promotes transparency. A fully digital paperless trade system could reduce trade costs by 286% and boost exports by 34%.

E-procurement is a powerful lever for governance and economic development. Bangladesh’s e-GP system shows national economic benefits, but market concentration issues highlight the need for robust regulatory oversight. Governments promoting B2B e-procurement can improve public sector efficiency and stimulate private sector digital adoption, requiring continuous policy refinement. Successful B2B digital transformation also depends on “last mile” digitalization. While large platforms are implemented, empowering SMBs and individuals is crucial. UNCDF’s digital literacy training for 200,000 SMBs in Bangladesh and Pulse Tech’s success in pharmacy e-commerce demonstrate the need to address grassroots operational gaps. Continued reliance on cash-on-delivery in Myanmar further emphasizes building trust in digital transactions. True B2B digital transformation requires a bottom-up approach, addressing digital literacy, financial inclusion, and trust in digital payments.

The Impact of Artificial Intelligence (AI)

AI is transforming B2B operations globally, automating tasks, improving predictive analytics, personalizing customer experiences, and optimizing sales/marketing. Generative AI is widely used by B2B buyers for vendor research and decision validation (9 out of 10 buyers). In India, over 70% of startups integrate AI, leading to 83% revenue growth for sales teams using AI, 50% more high-quality leads, and 15% productivity increase. AI adopters also see 30% lower CPA. Bangladesh’s BPO sector embraces AI for customer service, financial analytics, and billing automation, developing customized solutions to enhance global competitiveness. Myanmar’s banking sector experiments with AI for chatbots and credit risk analysis, and AI reshapes Southeast Asian B2B sales by automating lead generation and forecasting. Nepal sees emerging AI adoption in banking, insurance, tourism, and hydropower, with AI-powered chatbots and microinsurance innovations. Globally, AI-powered SaaS adoption is projected to reach 95% of organizations by 2025.

AI in South Asia drives efficiency and competitiveness. Bangladesh’s BPO sector uses AI to threaten competitors by offering faster turnaround times and lower wages, indicating AI’s role in altering market share. B2B companies must integrate AI for internal optimization and competitive advantage. Successful AI integration augments human capital, rather than replacing it. While AI automates, human capital development and addressing talent gaps are crucial. AI-powered sales enablement still relies on sales professionals for relationship building, and impersonal AI outreach can erode trust. Thus, AI adoption must focus on upskilling the workforce, ensuring ethical use, and enhancing human-centric aspects like personalized interactions and relationship building.

Sales Enablement and Customer Success

Sales enablement aligns marketing and sales, providing tools, content, and training for effective B2B engagement. It bridges the ideal and actual buyer journey, addressing friction points and objections. Benefits include revenue growth, operational efficiency, and improved sales performance; 81% of organizations report increased revenue team efficiency with sales enablement. Key tools include CRM, collateral creation, and sales analytics. The B2B sales process involves Awareness, Consideration, Decision, Purchase, and Post-Purchase/Retention stages.

Customer success is vital for driving better customer lifecycles, especially for SaaS companies. It proactively ensures customers achieve intended results, reducing churn and enhancing retention. Satisfied customers renew, upgrade, and refer, directly contributing to expansion revenue. Customer success also influences product roadmaps and go-to-market strategies. Best practices include cross-functional alignment, a customer-first mindset, monitoring customer health (NPS, CLV), proactive engagement, and automation.

The interdependence of sales, marketing, and customer success for Customer Lifetime Value (CLV) is critical. ABM aligns sales and marketing, sales enablement links them, and customer success drives retention and expansion revenue. Metrics like CLV are central to all. South Asian B2B organizations must adopt a unified Revenue Operations (RevOps) approach, aligning teams and sharing CLV metrics for sustainable growth, especially in subscription-based models. Proactive engagement is a crucial retention strategy, particularly in nascent markets with developing digital infrastructure (e.g., Nepal’s outdated IT infrastructure ). The “set and forget” mentality leads to stagnation; thus, proactive customer success, personalized experiences, and responsive inquiry handling are vital for building trust, loyalty, and word-of-mouth growth.

Government Initiatives and Trade Policies

Government initiatives and trade policies significantly shape B2B growth in South Asia.

Policy Support: “Digital Bangladesh” (now “Smart Bangladesh” by 2041) is a cornerstone of digital transformation, allowing 100% foreign e-commerce ownership and receiving World Bank support for e-GP. India’s “Make in India,” “Digital India,” and “Startup India” propel B2B e-commerce, with the Ministry of Commerce promoting local products and refining trade strategies. Myanmar’s government supports e-commerce development and digital payments, with OECD supporting Responsible Business Conduct. Nepal’s National Strategy on E-Commerce (2020) and the drafted bill promote digital payments and transformation. Bhutan invests in robust digital infrastructure (fiber optic, high mobile penetration) and the “Digital Drukyul Flagship” program, with a new Identity System expected to revolutionize sectors. Sri Lanka’s ICTA projects USD 3 billion in ICT revenues by 2024, supported by government initiatives for the BPO sector.
Trade Agreements & Regulations: Geopolitical unrest and tariffs compel B2B leaders to reframe strategies, impacting pipeline performance and market growth. Bangladesh’s trade agreements enhance exports, but regional barriers and informal trading persist. India actively pursues FTAs to reach a $2 trillion export target by 2030. Nepal’s trade competitiveness is hindered by weak policy, inadequate infrastructure, and reliance on a few commodities/markets, with its open border with India limiting independent policies. Bhutan’s WTO accession could attract FDI and reduce trade costs (286% reduction with digital paperless trade), though diversifying trade partners is recommended post-LDC graduation. Sri Lanka’s B2B social media strategies positively impact agri-exporters’ perceptions, fostering strategic connections.

Governments are catalysts for B2B growth, providing infrastructure and incentives. However, challenges like internet disruptions in Bangladesh, outdated IT in Nepal, and market concentration in e-procurement show that policy effectiveness depends on addressing underlying issues. Businesses must understand both opportunities and bottlenecks, advocating for consistent, transparent, and digitally enabling regulations. Trade policy is evolving beyond tariffs to digital infrastructure, data flow regulations, and e-commerce guidelines (e.g., Myanmar’s guidelines ). Geopolitical tensions and “tariff inflation” impact B2B marketing budgets and market access. B2B companies in South Asia must monitor these evolving policies for both physical goods and digital services, advocating for seamless digital trade and harmonized regulations to unlock regional and global growth.

Tailored Recommendations for Sustainable B2B Growth

For Businesses

To thrive in South Asia’s evolving B2B landscape, businesses must adopt multifaceted strategies that integrate digital transformation, foster strong relationships, and adapt to local market nuances.

Strategies for Localized Digital Adoption and Technology Integration:

Prioritize Foundational Digital Infrastructure: Invest in CRM systems and cloud-based solutions, recognizing low regional adoption rates. Include robust tracking for digital and offline touchpoints.
Embrace Mobile-First Omnichannel Approaches: Optimize all digital touchpoints for mobile, given high mobile penetration. Integrate video marketing and chat for engaging interactions.
Strategic AI Adoption: Leverage AI for process automation, predictive analytics, and fraud detection. In sales, enhance lead scoring and productivity. Focus on AI solutions addressing local challenges, like language diversity in India.
Invest in Digital Literacy and Upskilling: Address internal talent gaps through continuous training in digital tools. For sales teams, focus on value-based, permission-based outreach to rebuild trust.
Adopt Account-Based Strategies: Shift to account-based thinking, building comprehensive account intelligence, and orchestrating personalized engagement across the buying committee, especially for high-value deals.
Align Sales, Marketing, and Customer Success: Implement a Revenue Operations (RevOps) approach for seamless collaboration, shared metrics (e.g., CLV), and a unified understanding of the buyer journey. Proactive customer success is crucial for retention and expansion of revenue.

Building Resilient Supply Chains and Fostering Cross-Border Partnerships:

Utilize B2B e-procurement platforms to streamline sourcing, reduce costs, and enhance supply chain visibility.
Actively explore cross-border e-commerce opportunities, mindful of logistics and customs challenges.
Diversify trade partners and leverage trade agreements to mitigate geopolitical risks and expand market access.

Investing in Talent and Digital Literacy:

Address skilled professional shortages in IT and digital fields through targeted training and partnerships.
Support programs improving digital and financial literacy for SMBs and women entrepreneurs, drawing from successful initiatives in Bangladesh.

For Policymakers and Investors

Policymakers and investors have a critical role in shaping a conducive environment for B2B growth by addressing systemic challenges and directing capital towards high-potential areas.

Recommendations for Enhancing Digital Infrastructure and Regulatory Frameworks:

Bridge the Digital Divide: Prioritize sustained investment in robust digital infrastructure, including expanding fixed broadband access and ensuring reliable internet services, especially in rural areas.
Promote Digital Literacy: Scale up national digital literacy programs for businesses and the general population to ensure effective and secure digital technology use.
Strengthen Cybersecurity and Data Governance: Implement and enforce strong cybersecurity systems and comprehensive data privacy regulations to build trust and mitigate data breach risks.
Streamline E-Procurement: Continue developing and refining e-GP systems, focusing on increasing competition and reducing market concentration to maximize economic benefits.
Harmonize Digital Trade Policies: Foster regional cooperation for harmonized e-commerce and data flow regulations to facilitate seamless cross-border B2B transactions.
Support Innovation Ecosystems: Provide strong government support for startups and tech companies through incentives, accessible funding, and specialized infrastructure like tech parks.

Identifying Strategic Investment Opportunities in High-Growth B2B Segments:

Vertical SaaS and Specialized Solutions: Direct investment towards B2B SaaS companies offering tailored solutions for specific industries (e.g., agri-tech, healthtech, smart factory solutions) that address unique pain points and compliance needs.
Digital Payment and Fintech Solutions: Capitalize on the growing demand for secure and efficient digital payment systems, including innovations like instant credit checks and BNPL models for SMEs.
AI-Driven BPO and IT Services: Invest in enhancing AI capabilities within the BPO sector to boost competitiveness and attract international clients. Support local AI innovations addressing regional challenges.
Logistics and Supply Chain Digitalization: Identify and invest in solutions that improve real-time tracking, automate warehousing, and enhance inventory control, particularly valuable in fragmented logistics infrastructures.
Capacity Building and Consulting Services: Consider investments in firms providing digital transformation consulting, training, and support services for SMBs to bridge the technology adoption gap.

Conclusion

South Asia is at a pivotal juncture for significant B2B growth, driven by accelerating digital transformation. Despite challenges like varying digital infrastructure, literacy disparities, and the need for consistent regulatory frameworks, burgeoning digital adoption, increasing mobile connectivity, and proactive government initiatives create fertile ground for innovation. By strategically embracing account-based methodologies, leveraging AI, fostering deep alignment across sales, marketing, and customer success, and adapting to evolving trade policies, businesses can unlock substantial growth. For policymakers, continued investment in robust digital infrastructure, scaled digital literacy programs, and strengthened cybersecurity measures are paramount. Developing transparent and harmonized regulatory environments will be key to realizing a thriving, interconnected, and globally competitive B2B ecosystem. The future of B2B in the region is digital, promising immense potential and requiring strategic, collaborative action.

C. Basu.