Your best-performing digital campaign last quarter? It delivered a 1.2% click-through rate. Now, imagine a marketing channel where community participation routinely hits 40%, with users actively voting on creative decisions (Unchained Research, 2024). That...
Deepfakes are a sophisticated form of synthetic media. They use artificial intelligence (AI) and machine learning (ML) to fabricate convincing audio, video, or images. The name “deepfake” combines “deep learning” and “fake,” referencing the...
How User-Generated Content (UGC)—authentic content created by consumers—is revolutionizing branding. UGC builds immense trust and credibility, drives engagement, offers cost-effective content, expands reach, and provides valuable product insights. It’s crucial for brand equity by fostering authenticity and advocacy. The piece then narrows its focus to Bangladesh, highlighting how its mobile-first, social media-driven culture, and inherent trust in word-of-mouth (mukher kotha) make it a fertile ground for UGC, despite specific local data still emerging. Ultimately, the article emphasizes that embracing UGC is vital for brands to connect authentically with consumers in the digital age.
Search Engine Optimization (SEO) is crucial for online brand visibility and growth. It highlights how SEO drives organic traffic, builds trust, enhances brand awareness, and improves user experience, leading to sustainable success. The piece details SEO’s three pillars—Technical, On-Page, and Off-Page SEO—and provides case studies to show real-world impact. It also contrasts SEO with PPC, positioning them as complementary strategies, and explores future trends like AI in search and the continued focus on E-E-A-T, urging brands to adapt to SEO’s evolving landscape.
This guide will help you understand what LinkedIn Boosting is, who it’s for, why you should use it, and best practices to maximize your results.
Boosting is the simplest way to expand the reach of your content to new audiences. It transforms a post from your LinkedIn Page into an ad on the feed. You can use boosting to increase awareness, drive engagement on your posts, and direct traffic to your website with just a few clicks.
This situation has created a “digital paradox” in Bangladesh’s digital marketing landscape. On one hand, businesses deeply understand the necessity of a digital presence and their interest in this area is clear. On the other hand, they are hesitant about the strategic investment required for effective promotion and achieving desired results. This contradiction indicates a conceptual acceptance of digital marketing, but an incomplete or misguided understanding of its deeper strategic aspects and true investment value. This mindset hinders long-term business growth and prevents the full potential of digital marketing from being realized, as it becomes merely a “check-box” activity that fails to deliver real results. This article will analyze the current digital marketing situation in Bangladesh, address common misconceptions, and encourage viewing digital marketing as a powerful investment by providing data-driven insights and practical strategies.
Technology has evolved at an unprecedented pace over the past century, with each generation experiencing distinct digital revolutions that shape their behaviors, expectations, and interactions. From the rise of television and landline phones for...
The WEF’s data is eye-opening. By 2030, a projected 92 million jobs will be eliminated due to automation, AI, and other technological advancements. This isn’t just about factory workers; it’s about administrative staff, data entry clerks, and even some creative roles that are becoming increasingly automated.
Nokia’s reign seemed invincible, but beneath the surface, tectonic shifts were occurring in the mobile landscape. The year 2007, ironically the same year Nokia reached its peak market share, also marked the unveiling of Apple’s iPhone. This moment was not just a product launch; it was a paradigm shift that Nokia, unfortunately, failed to fully grasp.
From bustling city cafés to quiet village homes, a silent revolution has been reshaping Bangladesh’s employment landscape. It’s not in factories or corporate towers—but in laptops and internet connections. Freelancing, once an unfamiliar term, has now become a powerful vehicle for self-employment, youth empowerment, and economic growth. Bangladesh is now among the top freelance economies in the world—a story born out of resilience, curiosity, and digital adaptation.
