How User-Generated Content is Reshaping Brands in a Hyper-Connected World, with a Bangladeshi Lens
How User-Generated Content (UGC)—authentic content created by consumers—is revolutionizing branding. UGC builds immense trust and credibility, drives engagement, offers cost-effective content, expands reach, and provides valuable product insights. It’s crucial for brand equity by fostering authenticity and advocacy. The piece then narrows its focus to Bangladesh, highlighting how its mobile-first, social media-driven culture, and inherent trust in word-of-mouth (mukher kotha) make it a fertile ground for UGC, despite specific local data still emerging. Ultimately, the article emphasizes that embracing UGC is vital for brands to connect authentically with consumers in the digital age.
