In my analysis of the Dhaka digital market over the last decade, I’ve noticed a painful trend: we are spending more on video production every year while our actual engagement rates are falling off...
Right now, if you walk into a boardroom in Gulshan or Banani, the conversation usually circles back to one painful reality: the cost of getting a new customer is skyrocketing. For years, Bangladeshi...
Beyond the Click: Emotion AI for Bangladeshi Customer Journeys Why is it that we can track a Pathao ride across three neighborhoods in real-time, yet we still receive “one-size-fits-all” promotional SMS alerts while we’re...
Does your brand have a pulse, or is it just a balance sheet? That is a question I have been asking my teams in Dhaka lately. Over the last year, most of us were...
We handed 130 million people a smartphone, but we forgot to give them the manual. That is the uncomfortable truth staring us in the face, and it is exactly why Digital Literacy & Brand...
Cross-Cultural Branding: When Bangladeshi Brands Go Global (and Foreign Brands Localize for Bangladesh) Here is the brutal truth: You can have the slickest logo, the biggest media buy, and the smartest agency in Gulshan,...
Pop-Ups, Experiential and Phygital Retail in Bangladesh A crowded mall, an empty checkout Last Eid, a mid-sized fashion brand in Dhaka did everything right on paper. Influencers. Discounts. Prime mall placement. Footfall was strong....
Neurodiversity & UX & Bangladesh You know that moment when you open a local food delivery app during the lunch rush, and it screams at you? Pop-ups for free delivery, a sliding banner for...
The “Add to Cart” Button is Dying. Are You Ready? You spend thousands on a Shopify site. You tweak the UX until it’s perfect. You run the ads. And yet, the data shows something...
Your brand promises eco-friendly practices. Your customers want proof. That gap? It’s costing you market share right now. Here’s what surprised me: 93% of consumers say they want to live more sustainably, yet...
