The global loyalty market is experiencing robust expansion. Projections indicate it will reach an estimated US$93.79 billion in 2025, representing a substantial annual growth rate of 15.9%. This trajectory is expected to continue with a Compound Annual Growth Rate (CAGR) of 13.4% during 2025-2029, reaching
US$155.22 billion by 2029. This growth, however, is not uniform.
The focus has decisively shifted to tangible business outcomes: revenue and customer acquisition. For B2B companies, 2025 success hinges on measurable results, demanding greater accountability from marketing leaders. This evolution is critical as the customer journey becomes increasingly complex, multi-touch, and non-linear, spanning numerous channels over extended periods. While the need for data-driven results is clear, a significant challenge remains: 87% of marketers report data as their most under-utilized asset, indicating a disconnect between recognizing data’s importance and effectively leveraging it.
Beyond Vanity Metrics: Measuring What Truly Matters in Demand Generation (2024-2025) Read More »
The WEF’s data is eye-opening. By 2030, a projected 92 million jobs will be eliminated due to automation, AI, and other technological advancements. This isn’t just about factory workers; it’s about administrative staff, data entry clerks, and even some creative roles that are becoming increasingly automated.
The Great Reshuffle; Navigating the Future of Work in the Age of AI Read More »
Searching for a job often feels like shouting into the void. You apply, you wait. You send messages, you hope. But what if I told you that there’s a smarter way to job hunt — one that uses data to guide your actions and increase your chances of landing interviews?
Welcome to the world of job search metrics.
6 Key Job Search Metrics That Lead to More Interviews Read More »
In the world of marketing, attracting premium segment customers is often considered the holy grail. These are the high-value buyers who not only pay more but also demand more — in quality, experience, service, and status. Unlike mass-market consumers, premium customers are not swayed by discount tags or impulse-buy messaging. Instead, they make calculated, value-based
Cracking the Code of Premium Customers: What Truly Drives Their Buying Decisions Read More »
LinkedIn has evolved from a simple job-search platform to a hub for industry insights, thought leadership, and professional development. Among the most searched topics are Artificial Intelligence (AI), Digital Transformation, Remote Work, Sustainability, and other key industry shifts. But why are professionals so keen on staying updated on these trends?
Kodak’s story is not just about the fall of a company—it’s about the danger of comfort, the illusion of invincibility, and the cost of ignoring change. For today’s professionals, it’s a masterclass on what not to do, and a stark reminder: No one is too big to fail—but everyone is small enough to adapt.
Kodak, The Rise and Fall of a Giant Read More »
The path forward for TikTok in Bangladesh is clear: it requires a deliberate shift in strategy, focusing on cultural alignment, content quality, and strategic partnerships. For corporate marketers, understanding this evolving landscape and engaging strategically with the platform can unlock a significant, and currently underserved, audience.
TikTok’s Untapped Potential in Bangladesh: A Strategic Path for Corporate Engagement Read More »
AI is no longer a sci-fi concept or a niche tool for developers. It’s in our browsers, inboxes, and boardrooms. From multinationals in Gulshan to startups in Sylhet, professionals are tapping into AI to do what humans do — just faster, cheaper, and sometimes even better.
AI is Not Taking Your Job — But Someone Who Knows AI Might Read More »
marketing success hinges on understanding your audience, embracing technology, and staying true to your brand’s values. By leveraging AI, first-party data, and authentic storytelling, brands can outshine competitors, engage audiences, and build lasting loyalty. The future of brand communication lies in co-creating narratives with consumers, powered by ethical tech and cultural relevance.
