The Proven Power of a Nostalgia Marketing Strategy in a Chaotic Dhaka
I remember the smell of Bailey Road in the late 90s. It wasn’t just about the theater or the fuchka: it was the pace. Life felt manageable. We had a handful of TV channels,...
Category: Brands
Why the Purple Cow Matters More Than Ever: A Brutal Reality Check for Brands in 2026
Look around the boardrooms in Gulshan or Banani and you’ll see the same anxiety. We’ve all been chasing the same ghost. We thought that by using AI to produce a thousand blog posts or...
The Future of Retail: Phygital Retail in Bangladesh
Pop-Ups, Experiential and Phygital Retail in Bangladesh A crowded mall, an empty checkout Last Eid, a mid-sized fashion brand in Dhaka did everything right on paper. Influencers. Discounts. Prime mall placement. Footfall was strong....
Neurodiversity & UX: Why Bangladesh’s Digital Brands Are Ignoring 15% of Their Users
Neurodiversity & UX & Bangladesh You know that moment when you open a local food delivery app during the lunch rush, and it screams at you? Pop-ups for free delivery, a sliding banner for...
Social Commerce 2.0: Selling Through WhatsApp & TikTok in Bangladesh
The “Add to Cart” Button is Dying. Are You Ready? You spend thousands on a Shopify site. You tweak the UX until it’s perfect. You run the ads. And yet, the data shows something...
Conversational AI Voice Interfaces in Bangladesh: Beyond Chatbots to Transform CX
Bank of America’s Erica handled over 1.5 billion customer interactions by mid-2024. Not 1.5 million. Billion. Meanwhile, back in Dhaka, your customers are still punching through six-level menu trees just to check their...
Data Privacy in a Mobile-First Bangladesh: How Brands Can Build Trust Without Creeping Out Consumers
Data Privacy in a Mobile-First Bangladesh – Three million Bangladeshis had their Facebook data compromised in 2022. Most didn’t even know until months later. Here’s the uncomfortable reality: 72.8% of Bangladeshi households now use...
Marketing Attribution in a Cookieless World: Modeling Success Beyond the Last Click
Your brand spent $2.4 million on a campaign last quarter. The dashboard shows a 3.2% conversion rate. But here’s what keeps CMOs awake: Was that money well spent, or did you just pay...
The Attention Economy Bangladesh Crisis: Why Your Brand Has 2.8 Seconds to Win in Bangladesh’s $9B Digital Market
Your creative team spent three months perfecting that campaign. The focus group loved it. The CEO approved it. Then it launched—and disappeared into the void within 47 seconds. This isn’t a horror story....
The Brain’s Buy Button: How Neuromarketing Taps into Consumer Decision-Making (Global & Bangladesh Insights)
The Brain’s Buy Button: How Neuromarketing Taps into Consumer Decision-Making Why does a customer choose one brand over another when both products are nearly identical? Why do your focus groups say they love an...
