Does your brand have a pulse, or is it just a balance sheet? That is a question I have been asking my teams in Dhaka lately. Over the last year, most of us were...
We handed 130 million people a smartphone, but we forgot to give them the manual. That is the uncomfortable truth staring us in the face, and it is exactly why Digital Literacy & Brand...
Cross-Cultural Branding: When Bangladeshi Brands Go Global (and Foreign Brands Localize for Bangladesh) Here is the brutal truth: You can have the slickest logo, the biggest media buy, and the smartest agency in Gulshan,...
Your brand promises eco-friendly practices. Your customers want proof. That gap? It’s costing you market share right now. Here’s what surprised me: 93% of consumers say they want to live more sustainably, yet...
Augmented reality for local brands: Your customer walks into a furniture showroom, falls in love with a sofa, purchases it, waits three weeks for delivery—and then realizes it clashes with their carpet. The...
Your ad campaign generated 800 million impressions. The ROI? Exceptional. But here’s the uncomfortable question nobody’s asking: was the celebrity endorser in that video actually real? Welcome to 2025, where Bangladesh’s advertising industry...
Your brand’s website loaded in 0.74 seconds. Your competitor’s took 4.2. The customer chose them—and they didn’t even have better products. Speed isn’t sexy until it costs you a sale. The headless commerce...
Your best-performing digital campaign last quarter? It delivered a 1.2% click-through rate. Now, imagine a marketing channel where community participation routinely hits 40%, with users actively voting on creative decisions (Unchained Research, 2024). That...
Your brand spent $2.4 million on a campaign last quarter. The dashboard shows a 3.2% conversion rate. But here’s what keeps CMOs awake: Was that money well spent, or did you just pay...
Your creative team spent three months perfecting that campaign. The focus group loved it. The CEO approved it. Then it launched—and disappeared into the void within 47 seconds. This isn’t a horror story....
