What’s bad in thinking inside the box
You hear it all the time. “Think outside the box.” It’s a rallying cry for creativity, a call to abandon the familiar and seek innovation in unmapped territory. We’ve been told that true genius...
Author: C. Basu
Mind Over Market: The Psychology of Color and Shape in Brand Logos
Ever noticed how certain logos just stick with you? The bold red of a Coca-Cola can or the sleek, silver apple on your laptop. These aren’t accidents. They’re a masterclass in psychology. Brands meticulously...
From Vision to Victory: How Brand Strategy and Marketing Strategy Unite
In today’s competitive landscape, businesses in Bangladesh and globally face immense pressure to stand out. From the bustling streets of Dhaka to the digital marketplaces, consumers are inundated with choices. To succeed, companies need...
The 8-Second Brain: The Psychology Behind Our Addiction to Short-Form Videos
Remember the days of long YouTube tutorials and 20-minute vlogs? They feel like a distant memory now. The digital landscape has dramatically shifted. Platforms like TikTok, Instagram Reels, and YouTube Shorts have redefined our...
Shine on LinkedIn: Your 2025 Guide
The year 2025 marks a new chapter for LinkedIn, transforming it from a mere online resume into a dynamic hub for professional branding and community building. For an educated Bangladeshi audience—from aspiring graduate students...
Deepfake: The Rise of the Synthetic Reality
Deepfakes are a sophisticated form of synthetic media. They use artificial intelligence (AI) and machine learning (ML) to fabricate convincing audio, video, or images. The name “deepfake” combines “deep learning” and “fake,” referencing the...
Beyond the Resume: Building Your Unstoppable Personal Brand
In today’s interconnected world, a strong personal brand is no longer a luxury. It’s a necessity. Whether you are a graduate student embarking on your career, an entry-level professional navigating the corporate ladder, or...
Branding vs. Marketing: Building Identity and Driving Growth
Many people confuse branding and marketing. They often use the terms interchangeably. However, they are distinct yet interconnected disciplines. Branding is about who you are as a business. It defines your identity, values, and...
The Strategic Imperative: Building Brand Equity Through Integrated Marketing Communication in the Digital Age
Integrated Marketing Communication (IMC) is a vital strategic approach in the digital age, unifying diverse marketing channels like advertising, PR, and social media to deliver a consistent brand message and foster strong brand equity. Unlike traditional marketing’s fragmented efforts, IMC builds enduring customer relationships by enhancing brand awareness, shaping positive brand images, and cultivating loyalty through cohesive, data-driven interactions. Social media platforms, with their robust content marketing, influencer collaborations, and targeted advertising capabilities, serve as central hubs for digital IMC, amplifying brand narratives and driving engagement. The seamless integration of these elements ensures a unified customer experience, which is crucial for building trust and recognition in a crowded digital landscape.
Bangladesh presents a dynamic case study, characterized by high mobile connectivity, rapid social media adoption (60 million users in January 2025), and a burgeoning e-commerce market projected to reach US$13 billion by 2027. While opportunities abound, challenges such as limited digital literacy, infrastructure disparities, and a strong reliance on cash-on-delivery persist. Successful local brands like bKash and Grameenphone demonstrate that culturally resonant, localized content and integrated “super app” strategies are key to building brand equity and trust. Ultimately, consistency and authenticity across all digital touchpoints are paramount for fostering genuine connections, while comprehensive measurement of KPIs like brand awareness, engagement, and conversion rates is essential to quantify IMC’s impact and demonstrate its financial return.
