Navigating Hyper-Personalization Without Being “Creepy”
Think about your last online purchase. You searched for a pair of shoes. A moment later, your social feed shows an ad for the exact brand, in your size, with a discount code you...
Author: C. Basu
Sonic Branding: Start Marketing to the Ears.
You know the feeling. You’re scrolling through social media, a video starts playing, and before you even see the logo, you know exactly which brand it is. Maybe it’s the gentle chime of a...
Viral World: Crisis Communication for Modern Brands
A company’s reputation, once a carefully built edifice of trust and goodwill, can now crumble in minutes. In the digital era, a single tweet or viral video can ignite a crisis, transforming a local...
Storytelling vs. Storyselling – What Works Better in 2025?
You scroll through your phone during a commute in Dhaka. One ad shows a touching story of a family reuniting for Eid, subtly featuring a telecom brand. The next is a fast-paced video from...
The Rise of Humanized Brands: Why Authenticity Wins Over Perfection
In the vibrant, rapidly digitizing landscape of Bangladesh, where a new generation of graduate students, entry-level professionals, and corporate leaders are navigating a market saturated with choices, a fundamental shift in brand power is...
The Strategic Value of Influencers in the Digital Age
An influencer is not just an internet celebrity. They are a brand specialist, a community leader, and a trusted voice in the digital age. They are not merely selling a product; they are building...
The TAM, SAM, SOM Framework for the Bangladeshi Entrepreneur
Your brilliant idea, the one you believe is destined to be the next big thing, is a powerful force. It drives you to work late nights, to take risks, and to dream big. But...
Why Voice of Customer and AI are Redefining Brand Storytelling in Bangladesh
We live in a world overflowing with content. Every minute, hours of video are uploaded to platforms like YouTube, TikTok, and Facebook. For a brand, cutting through this noise is not just a goal;...
Social Sentiment Analysis for Your Brand – Beyond Likes and Shares
Your customers are talking about you online. Right now. On Facebook, Instagram, LinkedIn, and countless other platforms, they share their experiences, voice complaints, and offer praise. This constant stream of conversation is a goldmine...
Why Customer Experience is Your Greatest Marketing Asset
Of all the brands you interact with daily, which ones make you feel truly valued? Is it the local coffee shop where the barista remembers your order or the e-commerce platform with a surprisingly...
