Communication(effective) is the Key

From Overlooked to Impactful: 5 Stages of Executive Communication.
You’ve done the work. Solved real problems. But when you present to leaders or speak up in meetings, the feedback stings:

“Be more crisp. Be more concise. Make it impactful.”

The issue isn’t your knowledge—it’s how you communicate it.

Here’s how to structure your message so it lands with power:

DATA – Cut the Noise
→ Ask: “What does my audience actually need?”
→ Share only what moves the needle—not everything you know.

SORTED – Group for Clarity
→ Organize into 3 key themes. (Brains love threes.)
→ Makes your message stick.

ARRANGED – Lead with the Punchline
→ Start with the outcome, not the backstory.
→ Decision-makers want headlines, not a documentary.

VISUALIZED – Simplify for Speed
→ One clear insight per slide/message.
→ Clarity beats complexity every time.

STORYTOLD – Make It Matter
→ Follow this flow: ✔ What’s happening → ✔ Why it matters → ✔ What we should do.

Master this, and you won’t just be heard—you’ll be seen as a strategic leader.

C. Basu

a marketing professional with over 10 years of experience working with local and international brands and specializes in crafting and executing brand strategies that not only drive business growth but also foster meaningful connections with audiences.

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