Bangladesh’s Motorcycle Market in 2025: Navigating Growth, Innovation, and the Road Ahead

The Roaring Wheels of Bangladesh

The motorcycle industry in Bangladesh transcends mere transportation; it stands as a pivotal engine of economic development and a fundamental symbol of individual mobility for millions across the nation. In a country where per capita income remains among the lowest globally, motorcycles represent the primary, and often only, private vehicle option for nearly 99.9% of the population, dwarfing the four-wheeler market by over 20 times. This widespread reliance underscores the industry’s foundational importance to daily life, economic activity, and the aspirations of a burgeoning middle class.

As of 2025, Bangladesh is navigating a complex economic landscape marked by slowing GDP growth, currency devaluation, and persistent inflationary pressures. These macroeconomic headwinds, coupled with political transitions and social unrest, contributed to a significant sales decline in 2024, reaching a six-year low of 392,175 units, an 18.4% drop from previous years. This downturn, which surpassed the impact of the COVID-19 pandemic, was primarily attributed to the substantial increase in vehicle prices due to currency depreciation and double-digit inflation. Despite these immediate challenges and a perceived “black” outlook for the coming months, the market is poised for recovery. It is projected to grow at a Compound Annual Growth Rate (CAGR) of 3.3% from 2025-2030, aiming for a market size of USD 2.2 Billion by 2030, up from USD 1.4 Billion in 2024.

This downturn, while significant, is understood not as a fundamental erosion of demand but rather as a temporary suppression caused by prevailing economic conditions. The inherent need for affordable and efficient personal mobility in a densely populated and urbanizing nation like Bangladesh ensures a strong underlying demand. The market’s historical growth trajectory, including a remarkable 35% annual growth rate from 2014-2019, and its essential role for the vast majority of the population, underscore its inherent strength and capacity for recovery as economic stability improves. This enduring necessity, coupled with increasing urbanization and a growing middle class, positions the market for a robust rebound once macroeconomic pressures ease.

A Ride Through Time: From Luxury to Lifeline

The narrative of motorcycles in Bangladesh is a compelling journey from an exclusive luxury item to an indispensable tool for daily life. In the 1980s and early 1990s, motorcycles were a rare sight on Bangladeshi streets, perceived primarily as status symbols and luxury items. The market was dominated by expensive imported Japanese and European models, accessible mainly to a select few, including government officials, business elites, and foreign workers, largely due to prohibitive import taxes. For the general populace, public transport options such as rickshaws, buses, and trains served as the primary means of commuting.

This landscape began its significant transformation with the strategic entry of Bajaj Auto into the Bangladesh market. By introducing affordable, durable, and fuel-efficient bikes, Bajaj fundamentally repositioned motorcycles from aspirational luxuries to essential daily commuters. This pivotal move made two-wheelers accessible to the burgeoning middle class, dramatically accelerating the market’s expansion and, as many observe, fundamentally changing the very definition of biking in Bangladesh after the year 2000.

The early 2000s witnessed a rapid and sustained expansion of the Bangladesh bike market, driven by increasing urbanization and the rise of a middle-income population. This created an immense demand for cost-effective and fuel-efficient personal mobility solutions, following a pathway already established by several other South Asian nations. The industry’s momentum was evident, with annual local registrations exceeding 400,000 units by 2019, demonstrating a remarkable 35% annual growth rate since 2014. This period solidified the motorcycle’s role as a lifeline for millions, facilitating everything from daily commutes to business operations across urban and rural landscapes.

Navigating the Lanes: Regulations and the Rise of Local Manufacturing

Import Regulations & The Local Production Boom

A strategic policy objective over the past decade has been to support the nascent local production industry by creating barriers to imported vehicles and components. This approach has been remarkably successful, fundamentally transforming the industry’s structure: over 80% of two-wheelers sold in Bangladesh are now locally manufactured. This shift has attracted significant investment from major international players. Indian giants like Bajaj (producing locally since 2015), TVS, and Hero Motors, alongside Japanese stalwarts Suzuki, Yamaha, and Honda (which opened its plant in November 2018 with a current capacity of 200,000 units annually), have all established local manufacturing facilities.

While a general import duty of 45% keeps motorcycle prices in Bangladesh about 2.5 times higher than in India, local manufacturers benefit from substantial duty discounts if they produce at least one-fifth of the bike domestically. In recent years, the government has adopted a more open view, evidenced by reduced duties on imported parts (from 25% to 20%) and on fully imported models, balancing local protection with market openness. The Motorcycle Industry Development Policy 2018 further aims to significantly boost local procurement from the current 10% to 50% by 2027, and to raise motorcycle production up to one million units by the same year. This policy framework underscores a commitment to fostering a robust, self-reliant domestic industry.

The CC Limit Evolution: Opening New Horizons

For many years, Bangladesh maintained a strict engine capacity restriction of 165cc for motorcycles, primarily to control speed-related accidents and ensure road safety. This limit significantly constrained the types of motorcycles available to consumers, limiting market diversity and the potential for higher-performance segments.

As demand for higher-performance bikes grew and new investors showed interest, the government began to reconsider this long-standing stance. Key developments unfolded rapidly, signaling a progressive shift in regulatory approach:

April 2022: The government permitted local manufacturers to produce bikes up to 500cc, though initially only for export, with the domestic limit remaining at 165cc. This was a crucial first step, allowing local factories to develop higher-capacity production capabilities and explore export markets.
September 2023: The Ministry of Home Affairs approved motorcycles up to 350cc for local use, following recommendations from the Bangladesh Trade and Tariff Commission (BTTC).
October 2023: The Bangladesh Road Transport Authority (BRTA) officially allowed the registration of locally manufactured motorcycles up to 375cc. Crucially, imported bikes remained capped at 165cc. This regulatory distinction was designed to strongly incentivize local production over direct imports.
January 2025: The final approval was granted, solidifying the legal use of motorcycles up to 375cc for local use in Bangladesh.

As a result, local companies can now produce bikes up to 500cc for export, while riders can legally use locally manufactured bikes up to 375cc within the country. However, the maximum CC for imported motorcycles remains 165cc. This policy has already paved the way for higher-CC locally manufactured models such as the CFMOTO 250NK and the Suzuki Gixxer 250. This progressive change is widely considered a “game-changer” for Bangladesh’s biking community, providing access to more powerful machines and significantly boosting the local industry’s growth potential. It has spurred plans for local manufacturing of higher-CC models, with Uttara Motors (Bajaj) preparing to manufacture the first batch of 250cc Pulsar N motorcycles, and Ifad Motors planning to establish a Royal Enfield factory in Chattogram. Runner Automobiles, a pioneering local manufacturer, has already been exporting 500cc motorcycles for years, demonstrating the existing capacity for higher-CC production.

This regulatory distinction is not merely an expansion of product offerings; it represents a deliberate and powerful policy lever designed to compel global brands to deepen their investment in local manufacturing. By allowing higher-capacity motorcycles (up to 375cc) only if they are locally produced while keeping imported bikes capped at 165cc, the government effectively creates a compelling economic incentive for foreign brands. If they wish to tap into the growing demand for higher-CC motorcycles within Bangladesh, they are effectively compelled to establish or expand their local manufacturing facilities. This structure directly supports the objectives of the National Motorcycle Industry Development Policy 2018, which aims to increase local production and local procurement of parts. By fostering localization for higher-value products, this policy reduces the nation’s import bill, mitigates the impact of currency fluctuations on vehicle prices, and cultivates a more self-reliant industrial base. This also explains the frustration expressed by some stakeholders regarding the exclusion of locally assembled Completely Knocked Down (CKD) units from the expanded engine capacity limit, as the policy clearly favors full-scale local manufacturing over simple assembly.

The Market Pulse: Sales, Size, and Shares in 2025

Overall Market Dynamics

The Bangladesh two-wheeler market was valued at USD 1.4 Billion in 2024 and is projected for robust growth, expected to reach USD 2.2 Billion by 2030, demonstrating a healthy CAGR of 3.3% during the 2025-2030 forecast period. This growth is driven by evolving consumer preferences, increasing urban congestion, and the persistent need for cost-effective personal mobility. Despite this positive long-term outlook, 2024 proved to be a challenging year, with overall sales dropping to a six-year low of 392,175 units, representing a significant 18.4% decline. This downturn, which surpassed the impact of the COVID-19 pandemic, was primarily attributed to widespread economic instability, double-digit inflation, severe currency depreciation (leading to a US dollar crunch), and political transitions, all of which substantially increased motorcycle prices. Geographically, Dhaka, the capital city, continues to be the dominant force in the two-wheeler market. In 2023, motorcycles comprised a staggering half of Dhaka’s registered vehicles, with over 1.06 million units, underscoring the city’s profound reliance on two-wheelers for daily commuting.

Bangladesh Motorcycle Market Size & Growth Forecast (2024-2030)

Metric	Value
Market Size (2024)	USD 1.4 Billion
CAGR (2025-2030)	3.3%
Market Size (2030)	USD 2.2 Billion

Who’s Leading the Pack? Brand-wise Market Share (2024 Data)

The competitive landscape in Bangladesh is dynamic, largely dominated by a mix of Indian and Japanese brands. While Bajaj has historically been revered as a “giant” in terms of sales and mass popularity, 2024 saw notable shifts in market share amidst the prevailing economic pressures.

Leading Motorcycle Brands and Their 2024 Market Share in Bangladesh

Brand	2024 Market Share	2024 Sales (Units)	Year-on-Year Growth/Decline
Bajaj	21.8%	85,696	-10%
Suzuki	19.3%	N/A	+8%
Yamaha	19.3%	N/A	+11%
Honda	15.2%	N/A	-1% (company claimed +3%)
Hero	14.8%	58,189	+19%
TVS	7.6%	29,932	-35%

Note: Total market sales for 2024 were 392,175 units.

Brand Performance Insights (2024):

Despite a notable 10% sales drop in 2024, Bajaj managed to maintain its leading position with a 21.8% market share, underscoring its deep-rooted presence and foundational strength in the Bangladeshi market. Its legendary sub-brands like Pulsar and Discover continue to be core attractions for bikers.

Suzuki and Yamaha, both Japanese brands, demonstrated remarkable resilience and growth in a challenging year, each securing a joint 19.3% market share. Suzuki achieved an 8% growth, while Yamaha surged by 11%, a performance buoyed by their innovative features and effective marketing strategies. Yamaha’s proactive move to reduce prices on its genuine spare parts in May 2025 may further enhance its customer appeal and competitive edge.

Honda experienced a minor 1% sales decline, holding 15.2% market share, although the company itself claimed a 3% growth for the year. Beyond domestic sales, Honda made a significant strategic move in September 2024 by commencing motorcycle exports from its Gazaria, Munshiganj plant to Guatemala, signaling an expansion of its regional manufacturing and export capabilities.

Hero emerged as a strong performer, achieving an impressive 19% growth and securing a 14.8% market share. This success is largely attributed to its focus on affordable, fuel-efficient models and its extensive product line that effectively caters to both the commuter and corporate segments across the country.

TVS faced the steepest decline among the major players, with sales plummeting by 35% and its market share reducing to 7.6%. This significant downturn was primarily attributed to the combined impact of inflation, political unrest, and restricted retail operations during the year.

Beyond these major players, the Bangladeshi market is home to a wide array of brands, including Royal Enfield, REVOO, CFMOTO, KTM, Hyosung, Lifan, GPX, QJ Motor, Keeway, Taro, Vespa, Roadmaster, H Power, Speeder, FKM, Znen, PHP, and Haojue, offering consumers diverse choices across various segments.

Understanding the Rider: CC Segment Preferences (2025)

While specific monthly CC segment-wise sales numbers are not available in the provided data, the market is clearly segmented by engine capacity, each catering to distinct consumer needs and preferences. This segmentation reflects the diverse socio-economic landscape and mobility requirements across Bangladesh.

Up to 125cc (The Commuter Backbone): This segment, often affectionately referred to as the “Ha” series, remains the dominant force in the market, particularly commuter bikes in the 100-125cc range. They are overwhelmingly favored for their practicality, exceptional fuel efficiency (typically ranging from 60 km/l to over 85 km/l, almost double that of higher-CC bikes), and affordability (costing between BDT 80,000 and BDT 175,000), making them accessible to a vast portion of the population. Key advantages also include significantly lower registration costs compared to higher-CC bikes, minimal maintenance requirements, readily available and cheaper spare parts, and simple mechanisms that allow for easy repairs by local mechanics. Their design often prioritizes comfort with wider, flat seats, making them suitable for family-friendly commuting. Furthermore, demand for these low-CC bikes in delivery and ride-sharing services is steadily increasing due to their cost-effectiveness and comfort. They are also known for their all-terrain capability, earning them the nickname “soil-biters” in some areas.¹⁴ Manufacturers continue to integrate modern technologies like tubeless tires, disc brakes, digital consoles, and fuel injection into these models, ensuring budget-conscious bikers can still access updated features without compromising their financial limits.

126-250cc (The Performance-Efficiency Balance):This mid-range segment appeals to consumers seeking a harmonious balance between performance and fuel efficiency. These motorcycles are frequently chosen for longer commutes or intercity travel, offering improved power and enhanced comfort compared to their lower-capacity counterparts. The recent increase in the CC limit has significantly boosted the popularity and availability of models in the 185cc and 250cc segments. New and popular models entering or gaining traction in this category include the Bajaj Pulsar N160, CFMOTO CF LITE 200 DUAL, and the Suzuki Gixxer SF 250 (Special Edition). The Honda Hornet 2.0 (184cc) is also a strong contender in this space.

250-500cc (The Aspirational Niche):This segment caters to a more specialized group of users who prioritize raw performance, distinctive style, and robust long-distance travel capabilities. These models typically offer higher torque, superior build quality, and more sophisticated handling characteristics. The lifting of the CC limit to 375cc for locally manufactured bikes has dramatically opened up this segment, leading to significant anticipation for models like the Hero Karizma XMR (210cc), KTM RC 200/Duke 200 (199.5cc), Bajaj Pulsar RS 200 (199.5cc), and the Suzuki Gixxer SF 250. Notably, the premium motorcycle segment, despite the broader economic pressures, experienced significant growth in 2024, largely driven by affluent buyers less affected by economic conditions.

Above 500cc (The Premium Frontier): This represents the absolute premium end of the market, attracting a select group of riders who seek advanced engineering, superior ride quality, and exquisite design. These high-capacity bikes are typically utilized for specialized purposes, including long-distance touring and performance biking. While the domestic use limit is currently 375cc for locally manufactured bikes, the fact that local manufacturers can produce up to 500cc for export suggests a potential future expansion into this higher-end, locally-produced segment for the domestic market, especially with developments like Royal Enfield’s potential local production.

The Bangladeshi motorcycle market is characterized by a dual consumer psychology, reflecting both a strong, enduring pragmatic demand and a growing aspirational drive. The enduring popularity of the lower CC segment underscores the fundamental need for essential, cost-effective mobility that caters to the vast majority of the population for daily commuting, family transport, and commercial activities. Concurrently, the increasing demand for higher CC segments, particularly after the regulatory changes, signifies a growing desire among consumers for enhanced performance, distinctive style, and a more lifestyle-oriented riding experience. This dynamic necessitates a diverse product portfolio from manufacturers, requiring them to balance the development of highly fuel-efficient and affordable models with the introduction of more powerful, feature-rich bikes that appeal to a rising segment of enthusiasts and affluent buyers. Understanding and catering to both these pragmatic and aspirational drivers will be crucial for sustained success in this evolving market.

Customer on the Road: Behavior, Buying Patterns, and Reviews

Factors Influencing Purchase Decisions

Consumers in Bangladesh consider a multifaceted array of factors when deciding to purchase a motorcycle. These include the exterior design, overall convenience, and critically, performance attributes such as engine quality, mileage, and power. Safety features, including Anti-lock Braking Systems (ABS), tubeless tires, and LED lighting, are increasingly important considerations. Economic aspects, encompassing the initial price, fuel efficiency, and maintenance costs, play a significant role, particularly for the mass market. Beyond the tangible product, brand image and reputation, as well as the quality of sales and after-sales service, are consistently evaluated. The country of origin can also influence perception. Research indicates that brand image and brand association have a positive and significant effect on purchase decisions, highlighting the power of a strong, trusted brand in the competitive market. Personal recommendations from friends, family, or colleagues who already own a motorbike can carry substantial weight, underscoring the influence of social networks.

The Evolving Rider Profile

The profile of the Bangladeshi motorcycle rider has evolved significantly. What was once a luxury item has become an essential daily commuter, driven by the nation’s economic growth, increasing urbanization, and rising disposable incomes. For many, having a motorbike has transcended mere necessity and become intertwined with lifestyle, reflecting technological advancements in the industry. Furthermore, the COVID-19 pandemic unexpectedly influenced more people to purchase motorcycles, as individual mobility became a priority. This shift points to a market that is not only expanding in volume but also diversifying in its motivations for purchase.

Customer Reviews and Sentiments

While specific aggregated customer reviews are not readily available in the provided data, online platforms like BikeBD.com serve as a crucial hub for user reviews and ownership experiences, covering various brands and models. These platforms offer valuable insights into real-world performance, maintenance, and overall satisfaction from the perspective of actual riders.

Specific Brand Sentiments and After-Sales Service Reputation

The quality of after-sales service and spare parts availability significantly impacts customer satisfaction and brand loyalty. Sentiments regarding after-sales service vary widely across brands and even by location within Bangladesh:

Bajaj & Suzuki: Some users report unsatisfactory experiences with service centers, noting a tendency to focus solely on routine oil changes and parts replacement rather than addressing deeper mechanical issues or customer-reported problems. However, some Bajaj service centers are praised for solid service, good parts availability, and quick turnaround, though often at a higher cost.
TVS: The quality of TVS service is described as inconsistent, a “hit or miss” experience. Specific complaints for certain models include issues with accessory paint quality, the absence of proper backrests for pillions, and susceptibility to mud splashes during monsoon seasons.
Honda: Customer views on Honda’s service are mixed, often depending on the specific service center location. While generally helpful, there can be significant delays in parts arrival, sometimes extending to several months. Reports suggest some city Honda service centers exhibit poor attitude and provide superficial service, focusing on quick fixes rather than thorough problem resolution. Conversely, premium Honda Big Wing showrooms generally offer better experiences due to a limited number of motorcycles serviced, allowing for more personalized attention. Overall, Honda bikes are highly rated for product quality and after-sales service, but concerns persist regarding high maintenance costs and poor resale value.
Hero: Hero service centers are generally considered acceptable, but customers may need to be knowledgeable about their vehicles to ensure proper service and avoid being overcharged for unperformed fixes.
Yamaha: Some riders have reported unhelpful or rude staff at Yamaha service centers, leading them to seek alternative service providers. Despite this, Yamaha parts are frequently available, and many local mechanics across the country are well-versed in Yamaha technology. Yamaha’s recent initiative in May 2025 to reduce prices on its genuine spare parts aims to address cost concerns and improve overall customer satisfaction.
Royal Enfield: Experiences with Royal Enfield’s after-sales service have been among the most negative reported, with instances of negligence such as forgetting to add oil, siphoning petrol, and even theft of parts.
KTM: KTM service centers generally receive positive feedback from customers, indicating a more satisfactory service experience.

The overall quality of after-sales service frequently varies by location and the attitude of individual service personnel. This highlights the importance of active customer engagement during service visits and the reliance on skilled local mechanics who often possess a deeper understanding of various models.

Beyond the Sale: After-Sales Service and Spare Parts

The Importance of Post-Purchase Support

After-sales service is not merely a convenience; it is a critical determinant in motorcycle purchase decisions and a cornerstone of long-term customer satisfaction and brand loyalty in Bangladesh. A robust and reliable post-purchase support system ensures vehicle longevity, safety, and optimal performance, directly influencing a customer’s overall experience and future purchasing behavior.

Availability and Quality of Service Centers

The motorcycle service landscape in Bangladesh comprises both authorized brand service centers and a vast network of independent local mechanic shops. Multi-brand service centers, such as MotoMechs BD, are emerging to cater to the diverse needs of riders, offering a comprehensive range of services including general checkups, routine maintenance, master services, and even complex engine overhauling. These centers aim to provide quality service at affordable prices, utilizing state-of-the-art tools, up-to-the-minute diagnostics equipment, and offering service warranties. Their mission is to provide a seamless and stress-free experience, ensuring bikes are handled by expert and experienced professionals.

Genuine vs. Aftermarket Parts: Availability and Pricing

The availability and pricing of spare parts are significant considerations for motorcycle owners. Using genuine parts is widely recognized as crucial for ensuring optimal performance, reliability, safety, and maintaining the resale value of a motorcycle over time. Major brands like Hero (through Niloy Motors Ltd.) provide lists of fast-moving genuine spare parts with their prices, offering transparency to consumers. Yamaha, in a strategic move, recently announced a price reduction for its genuine spare parts in May 2025, aiming to make them more affordable and accessible for customers.

Genuine parts are generally available through authorized dealers and well-established shops. For instance, Bajaj parts are noted for their wide availability, even in rural areas, supported by a countrywide distribution network. Yamaha parts are also frequently available through importers.

However, the cost of genuine parts can sometimes be a concern for consumers, leading to considerations of aftermarket alternatives. The market also faces challenges from counterfeit products, which often come with extremely low prices but compromise quality, potentially leading to frequent replacements or mechanical issues. Consumers are advised to compare prices across multiple trusted sources, factor in the lifespan and performance of parts, and beware of counterfeit products by checking packaging authenticity. Reputable aftermarket brands like NGK, Bosch, and CEAT also provide reliable options, but ensuring compatibility with the specific bike model is crucial to avoid installation issues or mechanical failure.

The Road Ahead: Future Trends and Outlook

The Bangladeshi motorcycle industry is on the cusp of significant transformation, driven by technological advancements, evolving consumer demands, and strategic policy initiatives.

Electric Two-Wheelers: A Sustainable Shift

A notable trend shaping the future is the shift toward electric two-wheelers. Rising fuel prices are encouraging consumers to consider battery-powered alternatives, prompting manufacturers to expand their electric offerings. This move aligns with the National Motorcycle Industry Development Policy 2018, which aims to boost local Electric Vehicle (EV) production. Runner Automobiles, a prominent local manufacturer, has already demonstrated foresight by announcing plans in early 2024 to establish a nationwide charging infrastructure to support the adoption of electric motorcycles, positioning itself as a forward-thinking player in the sustainable transportation segment.

Smart Features and Advanced Technologies

Modern motorcycles are increasingly integrating smart features and advanced technologies, enhancing both safety and performance. Features such as Anti-lock Braking Systems (ABS), fuel injection systems, and digital connectivity are becoming more common, reflecting global trends in smart, connected vehicles. Notably, these advancements are not limited to higher-end models; modern technologies like tubeless tires, disc brakes, and digital consoles are also being incorporated into low-CC models, ensuring that budget-conscious riders can access updated features.

Infrastructure Development and Market Growth

The ongoing development of better road networks and highways across Bangladesh is a crucial factor increasing the demand for motorcycles, particularly higher-performance models suitable for longer distances. Government investments in megaprojects, such as the Padma Bridge and metro rail in Dhaka, contribute to improved infrastructure, which in turn supports the sustained growth and expansion of the motorcycle market. Enhanced connectivity facilitates easier commuting and intercity travel, further solidifying the motorcycle’s role in personal mobility.

Economic Stability and Policy Support

The trajectory of the motorcycle market remains intricately linked to the broader economic stability of Bangladesh. Managing inflationary pressures, addressing currency devaluation, and ensuring a stable financial sector are critical for sustaining growth and consumer purchasing power. The government’s continued policy support, including reduced corporate income tax for local manufacturers (5% till June 2021 and 10% from July 2021-June 2032), further incentivizes domestic production and investment. The policy framework’s commitment to developing local parts production and supply, either through attracting foreign parts suppliers or enhancing the capacity of existing local supporting industries, will be instrumental in fostering a more self-reliant and resilient motorcycle industry.

Navigating the Future of Bangladesh’s Motorcycle Industry

Bangladesh’s motorcycle industry, a vital economic driver and a symbol of individual mobility, stands at a pivotal juncture in 2025. Its journey from a niche luxury market to an indispensable lifeline for millions underscores its profound societal and economic significance. While the industry experienced a challenging 2024 due to macroeconomic headwinds such as inflation and currency devaluation, the underlying demand for affordable and efficient personal transport remains robust, positioning the market for a projected rebound and sustained growth through 2030.

Strategic policy shifts, particularly the progressive lifting of the CC limit for locally manufactured bikes, are fundamentally reshaping the competitive landscape. This regulatory distinction is not merely about expanding product offerings but serves as a powerful lever to compel global brands to deepen their investment in local manufacturing, thereby fostering domestic industrial growth and reducing reliance on imports. This strategic approach is crucial for building a more self-reliant industry and mitigating the impact of external economic volatilities.

The market is characterized by a dual consumer psychology: a strong, enduring pragmatic demand for affordable, fuel-efficient, and low-maintenance commuter bikes, alongside a growing aspirational drive for higher-performance, stylish models. Success for manufacturers will hinge on effectively catering to both these segments through diverse product portfolios and continuous innovation.

After-sales service and genuine spare parts availability remain critical factors influencing customer satisfaction and brand loyalty. While there are varying experiences across brands, the emphasis on quality service, accessible parts, and the emergence of multi-brand service centers indicate a growing focus on post-purchase support. The increasing interest in electric two-wheelers and the integration of smart technologies also point towards a future where sustainability and advanced features will play a more prominent role.

In conclusion, despite short-term economic challenges, the fundamental drivers of Bangladesh’s motorcycle market remain strong. Continued investment in local manufacturing, a focus on robust after-sales service networks, and the embrace of sustainable technologies like EVs will be crucial for long-term growth and market leadership. The industry is poised for continued transformation, driven by both pragmatic necessity and evolving consumer aspirations, promising a dynamic and expanding road ahead.

C. Basu.

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